IDEAS home Printed from https://ideas.repec.org/a/eee/bushor/v52y2009i3p289-298.html
   My bibliography  Save this article

Global software piracy: Trends and strategic considerations

Author

Listed:
  • Nill, Alexander
  • Shultz II, Clifford J.

Abstract

The design, manufacture, distribution, and sale of software constitutes a rapidly growing and remarkably lucrative global industry. Leaders of most software companies understand that intellectual property rights (IPR) typically are vital to competitive advantage and company success. Theft of intellectual property (IP) in the form of software piracy is brazen, extremely costly, lowers incentives to innovate, and threatens the very existence of some companies. IP theft, therefore, is a daunting challenge for managers of software firms. In this article, we make several contributions that should prove helpful to software designers, managers, responsible users, and broad stakeholders of software innovation and use--that is, almost all of us. In doing so, we provide an overview of international legal, ethical, economic, and systemic considerations, and we share an analysis of the drivers of consumer software piracy. We then discuss strategic considerations and introduce a decision-making typology, which may help legitimate companies to devise strategies and tactics to manage their software IP in the face of widespread piracy.

Suggested Citation

  • Nill, Alexander & Shultz II, Clifford J., 2009. "Global software piracy: Trends and strategic considerations," Business Horizons, Elsevier, vol. 52(3), pages 289-298, May.
  • Handle: RePEc:eee:bushor:v:52:y:2009:i:3:p:289-298
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0007-6813(09)00024-X
    Download Restriction: Full text for ScienceDirect subscribers only
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Nill, Alexander & Shultz, Clifford II, 1996. "The scourge of global counterfeiting," Business Horizons, Elsevier, vol. 39(6), pages 37-42.
    2. Berman, Barry, 2008. "Strategies to detect and reduce counterfeiting activity," Business Horizons, Elsevier, vol. 51(3), pages 191-199.
    3. Steven Globerman, 1988. "Addressing International Product Piracy," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(3), pages 497-504, September.
    4. Antonio Andrés, 2006. "The relationship between copyright software protection and piracy: Evidence from europe," European Journal of Law and Economics, Springer, vol. 21(1), pages 29-51, January.
    5. John Hagedoorn & Danielle Cloodt & Hans van Kranenburg, 2005. "Intellectual property rights and the governance of international R&D partnerships," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 36(2), pages 175-186, March.
    6. Chaudhry, Peggy E., 2006. "Changing levels of intellectual property rights protection for global firms: A synopsis of recent U.S. and EU trade enforcement strategies," Business Horizons, Elsevier, vol. 49(6), pages 463-472.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Mateja Kos Koklic & Monika Kukar-Kinney & Irena Vida, 2016. "Three-Level Mechanism of Consumer Digital Piracy: Development and Cross-Cultural Validation," Journal of Business Ethics, Springer, vol. 134(1), pages 15-27, March.
    2. Stumpf, Stephen A. & Chaudhry, Peggy, 2010. "Country matters: Executives weigh in on the causes and counter measures of counterfeit trade," Business Horizons, Elsevier, vol. 53(3), pages 305-314, May.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Wilson, Jeremy M. & Grammich, Clifford A., 2020. "Brand protection across the enterprise: Toward a total-business solution," Business Horizons, Elsevier, vol. 63(3), pages 363-376.
    2. Li, Ling, 2013. "Technology designed to combat fakes in the global supply chain," Business Horizons, Elsevier, vol. 56(2), pages 167-177.
    3. Meraviglia, Laura, 2018. "Technology and counterfeiting in the fashion industry: Friends or foes?," Business Horizons, Elsevier, vol. 61(3), pages 467-475.
    4. Aschmoneit, Hauke & Schneider, Martin, 2011. "Kundenverhalten im Kontext der Produkt- und Markenpiraterie: Eine empirische Analyse bei hessischen Studierenden zur Abgrenzung von Verhaltensdeterminanten," Discussion Papers on Strategy and Innovation 11-03, Philipps-University Marburg, Department of Technology and Innovation Management (TIM).
    5. Siham Mourad & Pierre Valette-Florence, 2011. "The Effects Of Counterfeit On Luxury Brand Buying Behavior, In Terms Of Consumption Experience," Post-Print halshs-00660417, HAL.
    6. Chaudhry, Peggy E. & Zimmerman, Alan & Peters, Jonathan R. & Cordell, Victor V., 2009. "Preserving intellectual property rights: Managerial insight into the escalating counterfeit market quandary," Business Horizons, Elsevier, vol. 52(1), pages 57-66.
    7. Fulvio Castellacci & Prince C. Oguguo & Isabel Maria Bodas Freitas, 2022. "Quality of pro-market national institutions and firms’ decision to invest in R&D: evidence from developing and transition economies," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 12(1), pages 35-57, March.
    8. Dirk Czarnitzki & Katrin Hussinger & Cédric Schneider, 2015. "R&D Collaboration with Uncertain Intellectual Property Rights," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 46(2), pages 183-204, March.
    9. Stefan, Ioana & Bengtsson, Lars, 2017. "Unravelling appropriability mechanisms and openness depth effects on firm performance across stages in the innovation process," Technological Forecasting and Social Change, Elsevier, vol. 120(C), pages 252-260.
    10. Catherine Viot & André Le Roux & Florence Kremer, 2014. "Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase," Post-Print halshs-02530136, HAL.
    11. Richardson, G., 2000. "Brand Names Before the Industrial Revolution," Papers 00-01-09, California Irvine - School of Social Sciences.
    12. Goldsmith, Peter D. & Ramos, Gabriel & Steiger, Carlos, 2001. "Intellectual Property Protection And The International Marketing Of Agricultural Biotechnology: Firm And Host Country Impacts," 2001 Annual meeting, August 5-8, Chicago, IL 20672, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    13. Päivi Karhunen & Svetlana Ledyaeva & Keith D. Brouthers, 2022. "Capital Round-Tripping: Determinants of Emerging Market Firm Investments into Offshore Financial Centers and Their Ethical Implications," Journal of Business Ethics, Springer, vol. 181(1), pages 117-137, November.
    14. Giovanni Mattia, 2013. "Motivazioni e comportamenti nei confronti della contraffazione non-deceptive: un?indagine esplorativa sui giovani acquirenti," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2013(2), pages 83-103.
    15. Berman, Barry, 2008. "Strategies to detect and reduce counterfeiting activity," Business Horizons, Elsevier, vol. 51(3), pages 191-199.
    16. Bian, Xuemei & Wang, Kai-Yu & Smith, Andrew & Yannopoulou, Natalia, 2016. "New insights into unethical counterfeit consumption," Journal of Business Research, Elsevier, vol. 69(10), pages 4249-4258.
    17. Martinez-Noya, Andrea & Narula, Rajneesh, 2018. "What more can we learn from R&D alliances? : A review and research agenda," MERIT Working Papers 2018-022, United Nations University - Maastricht Economic and Social Research Institute on Innovation and Technology (MERIT).
    18. Mike W Peng & David Ahlstrom & Shawn M Carraher & Weilei (Stone) Shi, 2017. "An institution-based view of global IPR history," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 48(7), pages 893-907, September.
    19. Steven Globerman, 1990. "Trade liberalization and competitive behavior: A note assessing the evidence and the public policy implications," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 9(1), pages 80-88.
    20. Michele POSTIGLIOLA, 2016. "Donatella Strangio & Giuseppe Sancetta (Eds.), Italy in a European Context: Research in Business, Economics, and the Environment," Turkish Economic Review, KSP Journals, vol. 3(1), pages 201-204, March.

    More about this item

    Keywords

    Software IPR Piracy Global Strategy;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:bushor:v:52:y:2009:i:3:p:289-298. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/locate/bushor .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.