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Brand Names Before the Industrial Revolution

Author

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  • Richardson, G.

Abstract

In emerging markets today, legal protections for intellectual property are weak and enforcement is lax. Counterfeiting of consumer goods and infringement on patents, copyrights, and trademarks cost corporations hundreds of billions of dollars each year. Strengthening laws and intensifying enforcement has done little to alleviate the affliction. No end to the epidemic appears in sight. Cures for this modern ailment may be found in medieval wisdom by investigating the methods manufacturers used to market durable goods before legal protections for the initial expansion of industry in Europe.

Suggested Citation

  • Richardson, G., 2000. "Brand Names Before the Industrial Revolution," Papers 00-01-09, California Irvine - School of Social Sciences.
  • Handle: RePEc:fth:calirv:00-01-09
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    References listed on IDEAS

    as
    1. Steven Globerman, 1988. "Addressing International Product Piracy," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(3), pages 497-504, September.
    2. Edward Miller, 1965. "The Fortunes of the English Textile Industry during the Thirteenth Century," Economic History Review, Economic History Society, vol. 18(1), pages 64-82, August.
    3. Richardson, Gary, 2001. "A Tale of Two Theories: Monopolies and Craft Guilds in Medieval England and Modern Imagination," Journal of the History of Economic Thought, Cambridge University Press, pages 217-242.
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    Cited by:

    1. Häckner, Jonas & Muren, Astri, 2012. "Counterfeiting and Consumption Externalities - A Closer Look," Research Papers in Economics 2012:2, Stockholm University, Department of Economics.
    2. Sheilagh Ogilvie, 2007. "'Whatever Is, Is Right'?, Economic Institutions in Pre-Industrial Europe (Tawney Lecture 2006)," CESifo Working Paper Series 2066, CESifo Group Munich.
    3. Richardson, Gary & McBride, Michael, 2009. "Religion, longevity, and cooperation: The case of the craft guild," Journal of Economic Behavior & Organization, Elsevier, vol. 71(2), pages 172-186, August.

    More about this item

    Keywords

    MARKET ; INTELLECTUAL PROPERTY ; MANUFACTURING;

    JEL classification:

    • K11 - Law and Economics - - Basic Areas of Law - - - Property Law
    • N60 - Economic History - - Manufacturing and Construction - - - General, International, or Comparative
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • N63 - Economic History - - Manufacturing and Construction - - - Europe: Pre-1913

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