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Brand Names Before the Industrial Revolution

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  • Richardson, G.

Abstract

In emerging markets today, legal protections for intellectual property are weak and enforcement is lax. Counterfeiting of consumer goods and infringement on patents, copyrights, and trademarks cost corporations hundreds of billions of dollars each year. Strengthening laws and intensifying enforcement has done little to alleviate the affliction. No end to the epidemic appears in sight. Cures for this modern ailment may be found in medieval wisdom by investigating the methods manufacturers used to market durable goods before legal protections for the initial expansion of industry in Europe.

Suggested Citation

  • Richardson, G., 2000. "Brand Names Before the Industrial Revolution," Papers 00-01-09, California Irvine - School of Social Sciences.
    • Handle: RePEc:fth:calirv:00-01-09
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    References listed on IDEAS

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    1. Andrew Metrick & Richard Zeckhauser, 1996. "Price Versus Quanitity: Market Cleaning Mechanisms When Sellers Differ in Quality," Harvard Institute of Economic Research Working Papers 1775, Harvard - Institute of Economic Research.
    2. Steven Globerman, 1988. "Addressing International Product Piracy," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 19(3), pages 497-504, September.
    3. Edward Miller, 1965. "The Fortunes of the English Textile Industry during the Thirteenth Century," Economic History Review, Economic History Society, vol. 18(1), pages 64-82, August.
    4. Richardson, Gary, 2001. "A Tale of Two Theories: Monopolies and Craft Guilds in Medieval England and Modern Imagination," Journal of the History of Economic Thought, Cambridge University Press, vol. 23(2), pages 217-242, June.
    5. George A. Akerlof, 1970. "The Market for "Lemons": Quality Uncertainty and the Market Mechanism," The Quarterly Journal of Economics, President and Fellows of Harvard College, vol. 84(3), pages 488-500.
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    Cited by:

    1. Gary Richardson, 2005. "Craft Guilds and Christianity in Late-Medieval England," Rationality and Society, , vol. 17(2), pages 139-189, May.
    2. Richardson, Gary & McBride, Michael, 2009. "Religion, longevity, and cooperation: The case of the craft guild," Journal of Economic Behavior & Organization, Elsevier, vol. 71(2), pages 172-186, August.
    3. Mark Koyama, 2020. "A review essay on The European Guilds," The Review of Austrian Economics, Springer;Society for the Development of Austrian Economics, vol. 33(1), pages 277-287, March.
    4. Häckner, Jonas & Muren, Astri, 2012. "Counterfeiting and Consumption Externalities - A Closer Look," Research Papers in Economics 2012:2, Stockholm University, Department of Economics.
    5. Sheilagh Ogilvie, 2007. "'Whatever Is, Is Right'?, Economic Institutions in Pre-Industrial Europe (Tawney Lecture 2006)," CESifo Working Paper Series 2066, CESifo.
    6. Bert De Munck, 2012. "The agency of branding and the location of value. Hallmarks and monograms in early modern tableware industries," Business History, Taylor & Francis Journals, vol. 54(7), pages 1055-1076, November.

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    More about this item

    Keywords

    MARKET ; INTELLECTUAL PROPERTY ; MANUFACTURING;
    All these keywords.

    JEL classification:

    • K11 - Law and Economics - - Basic Areas of Law - - - Property Law
    • N60 - Economic History - - Manufacturing and Construction - - - General, International, or Comparative
    • D23 - Microeconomics - - Production and Organizations - - - Organizational Behavior; Transaction Costs; Property Rights
    • N63 - Economic History - - Manufacturing and Construction - - - Europe: Pre-1913

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