Brand Names Before the Industrial Revolution
In emerging markets today, legal protections for intellectual property are weak and enforcement is lax. Counterfeiting of consumer goods and infringement on patents, copyrights, and trademarks cost corporations hundreds of billions of dollars each year. Strengthening laws and intensifying enforcement has done little to alleviate the affliction. No end to the epidemic appears in sight. Cures for this modern ailment may be found in medieval wisdom by investigating the methods manufacturers used to market durable goods before legal protections for the initial expansion of industry in Europe.
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|Date of creation:||2000|
|Date of revision:|
|Contact details of provider:|| Postal: UNIVERSITY OF CALIFORNIA IRVINE, SCHOOL OF SOCIAL SCIENCES, IRVINECALIFORNIA 91717 U.S.A.|
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Edward Miller, 1965. "The Fortunes of the English Textile Industry during the Thirteenth Century," Economic History Review, Economic History Society, vol. 18(1), pages 64-82, 08.
- Richardson, Gary, 2001.
"A Tale of Two Theories: Monopolies and Craft Guilds in Medieval England and Modern Imagination,"
Journal of the History of Economic Thought,
Cambridge University Press, vol. 23(02), pages 217-242, June.
- Richardson, G., 2000. "A Tale of Two Theories: Monopolies and Craft Guilds in Medieval England and Modern Imagination," Papers 00-01-10, California Irvine - School of Social Sciences.
- Steven Globerman, 1988. "Addressing International Product Piracy," Journal of International Business Studies, Palgrave Macmillan, vol. 19(3), pages 497-504, September.
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