Brand Names Before the Industrial Revolution
In emerging markets today, legal protections for intellectual property are weak and enforcement is lax. Counterfeiting of consumer goods and infringement on patents, copyrights, and trademarks cost corporations hundreds of billions of dollars each year. Strengthening laws and intensifying enforcement has done little to alleviate the affliction. No end to the epidemic appears in sight. Cures for this modern ailment may be found in medieval wisdom by investigating the methods manufacturers used to market durable goods before legal protections for the initial expansion of industry in Europe.
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