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Marketing in the age of the network: From marketplace to U-space

Author

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  • Watson, Richard T.
  • Berthon, Pierre
  • Pitt, Leyland F.
  • Zinkhan, George M.

Abstract

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Suggested Citation

  • Watson, Richard T. & Berthon, Pierre & Pitt, Leyland F. & Zinkhan, George M., 2004. "Marketing in the age of the network: From marketplace to U-space," Business Horizons, Elsevier, vol. 47(6), pages 33-40.
    • Handle: RePEc:eee:bushor:v:47:y:2004:i:6:p:33-40
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    References listed on IDEAS

    as
    1. Arnould, Eric J & Price, Linda L, 1993. "River Magic: Extraordinary Experience and the Extended Service Encounter," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 20(1), pages 24-45, June.
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    Cited by:

    1. Mills, Adam J. & Watson, Richard T. & Pitt, Leyland & Kietzmann, Jan, 2016. "Wearing safe: Physical and informational security in the age of the wearable device," Business Horizons, Elsevier, vol. 59(6), pages 615-622.
    2. Grenci, Richard T. & Watts, Charles A., 2007. "Maximizing customer value via mass customized e-consumer services," Business Horizons, Elsevier, vol. 50(2), pages 123-132.

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