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Fighting the Force of Chaos? Developing a Research Focus

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  • Hoek, Janet

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  • Hoek, Janet, 2008. "Fighting the Force of Chaos? Developing a Research Focus," Australasian marketing journal, Elsevier, vol. 16(2), pages 73-77.
    • Handle: RePEc:eee:aumajo:v:16:y:2008:i:2:p:73-77
    DOI: 10.1016/S1441-3582(08)70016-8
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    References listed on IDEAS

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    1. Hall, Jane & Viney, Rosalie & Haas, Marion & Louviere, Jordan, 2004. "Using stated preference discrete choice modeling to evaluate health care programs," Journal of Business Research, Elsevier, vol. 57(9), pages 1026-1032, September.
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