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Unmasking the imposter: Do fake hotel reviewers show their faces in profile pictures?

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  • Fong, Lawrence Hoc Nang
  • Ye, Ben Haobin
  • Leung, Daniel
  • Leung, Xi Yu

Abstract

•Fake reviews can be identified through examining users' profile pictures.•Absence of profile picture is more likely in fake reviews.•Absence of face is more likely in profile picture of fake reviews.

Suggested Citation

  • Fong, Lawrence Hoc Nang & Ye, Ben Haobin & Leung, Daniel & Leung, Xi Yu, 2022. "Unmasking the imposter: Do fake hotel reviewers show their faces in profile pictures?," Annals of Tourism Research, Elsevier, vol. 93(C).
    • Handle: RePEc:eee:anture:v:93:y:2022:i:c:s0160738321001997
    DOI: 10.1016/j.annals.2021.103321
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    References listed on IDEAS

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    1. Chrysanthos Dellarocas, 2006. "Strategic Manipulation of Internet Opinion Forums: Implications for Consumers and Firms," Management Science, INFORMS, vol. 52(10), pages 1577-1593, October.
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