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Individual risk attitude, product innovation and firm performance. Evidence from survey data

Author

Listed:
  • Marco Cucculelli

    (Università Politecnica delle Marche)

  • Barbara Ermini

    (Università politecnica delle Marche)

Abstract

We use survey data on individual risk attitude and discount rates to test the impact of individual risk profile on the firm innovation activity and firm performance. Empirical evidence from 163 Italian entrepreneurs shows that risk-loving individuals and individuals with smaller than average discount rates introduce products that affect firm growth rates significantly.

Suggested Citation

  • Marco Cucculelli & Barbara Ermini, 2012. "Individual risk attitude, product innovation and firm performance. Evidence from survey data," Economics Bulletin, AccessEcon, vol. 32(4), pages 3197-3212.
    • Handle: RePEc:ebl:ecbull:eb-12-00577
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    References listed on IDEAS

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    Cited by:

    1. Esposito, Federico, 2019. "Demand Risk and Diversification through Trade," MPRA Paper 99875, University Library of Munich, Germany.
    2. Esposito, Federico, 2022. "Demand risk and diversification through international trade," Journal of International Economics, Elsevier, vol. 135(C).

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    More about this item

    Keywords

    risk attitude; individual discount rate; product innovation; firm performance;
    All these keywords.

    JEL classification:

    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty

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