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Wholesale Price Discrimination between High Street Retailers and Online Retailers

  • Hiroshi Aiura


    (Graduate School of Environmental Studies, Nagoya University)

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    We analyze wholesale pricing and retail pricing when a monopolistic manufacturer sells its product to a high street retailer and an online electronic retailer, which have different selling qualities and marginal selling costs. We observe that (1) the wholesale price for an online electronic retailer is higher than that for a high street retailer if an online electronic retailer's selling cost advantage is greater than its selling quality disadvantage for all consumers buying products, and (2) the retail price of the e-retailer is necessarily lower than that of the c-retailer independent of conditions.

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    Article provided by AccessEcon in its journal Economics Bulletin.

    Volume (Year): 12 (2007)
    Issue (Month): 31 ()
    Pages: 1-8

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    Handle: RePEc:ebl:ecbull:eb-07l80003
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    1. St├ęphane Caprice, 2006. "Multilateral Vertical Contracting with an Alternative Supply: The Welfare Effects of a Ban on Price Discrimination," Review of Industrial Organization, Springer, vol. 28(1), pages 63-80, 02.
    2. Bouckaert, J., 1995. "Momopolistic Competition with a Mail Order Business," Papers 9562, Tilburg - Center for Economic Research.
    3. DeGraba, Patrick, 1990. "Input Market Price Discrimination and the Choice of Technology," American Economic Review, American Economic Association, vol. 80(5), pages 1246-53, December.
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