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Factors Influencing Passenger Car Consumer Behavior and their Use in the Environmental Public Policy


  • Constantin Sasu

    () (Alexandru Ioan Cuza” University of Ia?i)

  • Madalina V. Ariton (Balau)

    () (Alexandru Ioan Cuza” University of Ia?i)


This paper aims to make an analysis of passenger car customer behavior with an emphasis on the adoption of low-carbon and fuel efficient vehicles, based on the research existing on the subject. As literature shows, consumer behavior is influenced by instrumental factors as well as affective and symbolic ones. The affective and symbolic factors are not so large researched in the literature in the field. Moreover, the instrumental factors are easiest to tackle by the public authorities in their will to make consumer behavior more environmental responsible. But most of these policies fail to succeed in a large scale because the symbolic and affective factors are not took into account. In this paper we analyse the main ideas existing in the academic literature on the study of the consumer behavior for passenger cars and highlight the role of the car in the consumers’ mind and what blocks adopting environmental friendly cars. This article is among the firsts to approach this important field of using the influence factors of passenger car consumer behavior in the environmental and public policies.

Suggested Citation

  • Constantin Sasu & Madalina V. Ariton (Balau), 2011. "Factors Influencing Passenger Car Consumer Behavior and their Use in the Environmental Public Policy," EuroEconomica, Danubius University of Galati, issue 27, pages 20-26, February.
  • Handle: RePEc:dug:journl:y:2011:i:27:p:20-26

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    References listed on IDEAS

    1. Welsch, Heinz & Kühling, Jan, 2010. "Pro-environmental behavior and rational consumer choice: Evidence from surveys of life satisfaction," Journal of Economic Psychology, Elsevier, vol. 31(3), pages 405-420, June.
    2. Frank J. van Rijnsoever & Jacco Farla & Martin J. Dijst, 2009. "Consumer Car Preferences and Information Search Channels," Innovation Studies Utrecht (ISU) working paper series 09-07, Utrecht University, Department of Innovation Studies, revised Apr 2009.
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    Cited by:

    1. Dan Pauna & Tanta Pauna, 2011. "Ecological Price Setting," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 5(5), pages 150-163, October.

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    consumer behavior; passenger car; environment.;


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