IDEAS home Printed from
   My bibliography  Save this article

Factors Influencing Passenger Car Consumer Behavior and their Use in the Environmental Public Policy


  • Constantin Sasu

    () (Alexandru Ioan Cuza” University of Ia?i)

  • Madalina V. Ariton (Balau)

    () (Alexandru Ioan Cuza” University of Ia?i)


This paper aims to make an analysis of passenger car customer behavior with an emphasis on the adoption of low-carbon and fuel efficient vehicles, based on the research existing on the subject. As literature shows, consumer behavior is influenced by instrumental factors as well as affective and symbolic ones. The affective and symbolic factors are not so large researched in the literature in the field. Moreover, the instrumental factors are easiest to tackle by the public authorities in their will to make consumer behavior more environmental responsible. But most of these policies fail to succeed in a large scale because the symbolic and affective factors are not took into account. In this paper we analyse the main ideas existing in the academic literature on the study of the consumer behavior for passenger cars and highlight the role of the car in the consumers’ mind and what blocks adopting environmental friendly cars. This article is among the firsts to approach this important field of using the influence factors of passenger car consumer behavior in the environmental and public policies.

Suggested Citation

  • Constantin Sasu & Madalina V. Ariton (Balau), 2011. "Factors Influencing Passenger Car Consumer Behavior and their Use in the Environmental Public Policy," EuroEconomica, Danubius University of Galati, issue 27, pages 20-26, February.
  • Handle: RePEc:dug:journl:y:2011:i:27:p:20-26

    Download full text from publisher

    File URL:
    Download Restriction: no

    References listed on IDEAS

    1. Frank J. van Rijnsoever & Jacco Farla & Martin J. Dijst, 2009. "Consumer Car Preferences and Information Search Channels," Innovation Studies Utrecht (ISU) working paper series 09-07, Utrecht University, Department of Innovation Studies, revised Apr 2009.
    2. Welsch, Heinz & Kühling, Jan, 2010. "Pro-environmental behavior and rational consumer choice: Evidence from surveys of life satisfaction," Journal of Economic Psychology, Elsevier, vol. 31(3), pages 405-420, June.
    Full references (including those not matched with items on IDEAS)


    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.

    Cited by:

    1. Dan Pauna & Tanta Pauna, 2011. "Ecological Price Setting," Acta Universitatis Danubius. OEconomica, Danubius University of Galati, issue 5(5), pages 150-163, October.

    More about this item


    consumer behavior; passenger car; environment.;


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:dug:journl:y:2011:i:27:p:20-26. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Florian Nuta). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.