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De l’intérêt des firmes dominantes à perturber et stabiliser le jeu concurrentiel

Listed author(s):
  • Pierre Roy


    (Université de Montpellier 1)

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    (VF)L’article explore une problématique émergente dans la littérature en stratégie, celle du changement des règles du jeu concurrentiel, appréhendée ici du point de vue des firmes dominantes. L’objectif poursuivi réside dans l’analyse des défis et des enjeux concrets que rencontrent les firmes aux différentes étapes d’une stratégie de perturbation. L’étude détaillée de la diffusion des multiplexes dans le secteur français des salles de cinéma illustre notre propos. Le traitement des données, articulé autour d’une triangulation des méthodes, dévoile les déterminants, les facteurs clés de succès et les implications de la perturbation introduite par la firme Pathé.(VA)This article explores an emerging research question in the strategic management field : how do some firms succeed in changing the competitive rules of the game? Our contribution lies in studying the case of dominant firms. We attempt to identify the various challenges encountered at the different stages of a disruptive strategy. The study of the diffusion of multiplexes in the sector of French movie theatres illustrates our discussion. Method triangulation provides results that concern both the causes of disruption, key success factors during the process and its implications.

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    Article provided by in its journal Revue Finance Contrôle Stratégie.

    Volume (Year): 10 (2007)
    Issue (Month): 3 (September)
    Pages: 139-160

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    Handle: RePEc:dij:revfcs:v:10:y:2007:i:q3:p:139-160
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