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Electric Vehicles’ Consumer Behaviors. Evidence from Romania

Author

Listed:
  • Marian Gigi Mihu

    (Dunarea de Jos University of Galati, Romania)

  • Florina Oana Virlanuta

    (Dunarea de Jos University of Galati, Romania)

  • Daniel Zinica

    (Dunarea de Jos University of Galati, Romania)

  • Radu Octavian Kovacs

    (Dunarea de Jos University of Galati, Romania)

Abstract

In the context of accelerated urbanization and the need to reduce the carbon footprint, the transition to electric vehicles (EVs) is becoming a central element of modern sustainable urban mobility strategies. The adoption of electric cars globally has seen exponential growth over the past decade. According to the International Energy Agency (IEA), electric vehicle sales reached more than 17 million units in 2024, accounting for about 25.6% of total car sales. This shift is driven by factors such as environmental concerns, government incentives, and technological development. The aim of our research is to investigate consumer behavior regarding electric vehicles acquisitions. We use PLS- SEM as research method for testing the six hypotheses of the designed conceptual model. Five out of six hypothesis are validated. The research is important for decision makers from the automotive industry as it provides data-driven insights into the key determinants that influence consumer decisions, enabling the development of targeted marketing strategies, product improvements, and policy recommendations aimed at accelerating the adoption of electric mobility solutions.

Suggested Citation

  • Marian Gigi Mihu & Florina Oana Virlanuta & Daniel Zinica & Radu Octavian Kovacs, 2025. "Electric Vehicles’ Consumer Behaviors. Evidence from Romania," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 243-249.
    • Handle: RePEc:ddj:fseeai:y:2025:i:2:p:243-249
    DOI: https://doi.org/10.35219/eai15840409533
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    References listed on IDEAS

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    1. Sukhee Kim & Jungyoon Choi & Yongju Yi & Hyungjun Kim, 2022. "Analysis of Influencing Factors in Purchasing Electric Vehicles Using a Structural Equation Model: Focused on Suwon City," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    2. Frank Goetzke & Tilmann Rave, 2011. "Bicycle Use in Germany: Explaining Differences between Municipalities with Social Network Effects," Urban Studies, Urban Studies Journal Limited, vol. 48(2), pages 427-437, February.
    3. Axsen, Jonn & Orlebar, Caroline & Skippon, Stephen, 2013. "Social influence and consumer preference formation for pro-environmental technology: The case of a U.K. workplace electric-vehicle study," Ecological Economics, Elsevier, vol. 95(C), pages 96-107.
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