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Digital Transformation of Business Processes: Data Analysis and Visualization with VOSVIEWER

Author

Listed:
  • Valentina Butmalai

    (Dunarea de Jos University of Galati, Romania)

  • Nicoleta Cristache

    (Dunarea de Jos University of Galati, Romania)

  • Alina-Florentina Saracu

    (Dunarea de Jos University of Galati, Romania)

  • Irina Olimpia Susanu

    (Dunarea de Jos University of Galati, Romania)

  • Violeta Maria Isai

    (Dunarea de Jos University of Galati, Romania)

Abstract

This paper examines the possibilities of integrating digital technologies to improve the efficiency of a company's core business processes. The focus is on implementing innovative solutions, process automation, and data analysis. To identify key areas and trends, the software VOSviewer is used to visualize scientific data, analyze relationships, and identify areas for digitalization. The aim of the study is to propose recommendations that will contribute to creating the competitiveness of enterprises in the context of digitalization.

Suggested Citation

  • Valentina Butmalai & Nicoleta Cristache & Alina-Florentina Saracu & Irina Olimpia Susanu & Violeta Maria Isai, 2025. "Digital Transformation of Business Processes: Data Analysis and Visualization with VOSVIEWER," Economics and Applied Informatics, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, issue 2, pages 157-163.
    • Handle: RePEc:ddj:fseeai:y:2025:i:2:p:157-163
    DOI: https://doi.org/10.35219/eai15840409523
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    References listed on IDEAS

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    1. Robert G. Fichman & Chris F. Kemerer, 1997. "The Assimilation of Software Process Innovations: An Organizational Learning Perspective," Management Science, INFORMS, vol. 43(10), pages 1345-1363, October.
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