Exploring Financial Risks in Relation to Performance of MPESA Agents in Rural Areas, Kenya

The growth of mobile banking services, specifically Mpesa, has transformed financial transactions in Kenya, particularly in marginalized and rural regions. Ever since Safaricom introduced Mpesa in 2007, it has enabled various financial transactions like money transfers, bill payments, savings, and loans, becoming vital to Kenya's financial infrastructure. In rural areas, Mpesa shops are at risk of facing financial challenges which can impact their operations and long-term success. This research investigates how liquidity, credit, and operational risks affect the financial performance of Mpesa outlets in rural Kenya. The mismatch between cash coming in and going out results in liquidity risks, which can cause service interruptions and unhappy customers. Credit risks, resulting from borrowers failing to repay loans on time or defaulting, put pressure on cash flow and the stability of finances. Operational risks like technical failures, fraud, and regulatory non-compliance pose additional threats to the functionality and customer trust of the shops. By thoroughly analyzing pertinent literature and empirical data, this research investigates the way in which these risks interplay and impact the economic sustainability of Mpesa shops. The results are intended to guide improved risk management methods and policy suggestions to strengthen the resilience and sustainability of Mpesa agents, guaranteeing ongoing availability of crucial financial services in rural Kenya.