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An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes




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  • Sneath, Julie Z. & Finney, R. Zachary & Close, Angeline Grace, 2005. "An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes," Journal of Advertising Research, Cambridge University Press, vol. 45(04), pages 373-381, December.
  • Handle: RePEc:cup:jadres:v:45:y:2005:i:04:p:373-381_05

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    Cited by:

    1. Colmenero Ferreira Fernando, 2013. "The Impacts of a CSR Cultural Event Measured Felt Far Beyond the Financial Results," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 3-13.
    2. Herrmann, Jean-Luc & Kacha, Mathieu & Derbaix, Christian, 2016. "“I support your team, support me in turn!”," Journal of Business Research, Elsevier, vol. 69(2), pages 604-612.
    3. Lacey, Russell & Close, Angeline G. & Finney, R. Zachary, 2010. "The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness," Journal of Business Research, Elsevier, vol. 63(11), pages 1222-1228, November.
    4. O’Reilly, Norm & Lafrance Horning, Denyse, 2013. "Leveraging sponsorship: The activation ratio," Sport Management Review, Elsevier, vol. 16(4), pages 424-437.
    5. Eddy, Terry, 2014. "Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions," Sport Management Review, Elsevier, vol. 17(3), pages 362-375.
    6. Iuliia Naidenova & Petr Parshakov & Alexey Chmykhov, 2014. "Soccer Sponsor: Fan Or Businessman?," HSE Working papers WP BRP 28/FE/2014, National Research University Higher School of Economics.

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