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The Impacts of a CSR Cultural Event Measured Felt Far Beyond the Financial Results

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  • Colmenero Ferreira Fernando

Abstract

With this work we aim to present a case of Corporate Social Responsibility (CSR) in the historic, disadvantaged part of the city of Funchal. The mission is based on the biennial organisation of a cultural event: “ON Fusion Art by Porto Bay†. Over three days a group of people from the Porto Bay Group puts together a cultural event with the voluntary participation of a group of local, mainland and international artists from different artistic areas and the resident community in the historic and disadvantaged part of the city, achieving an increase in the population's self-esteem and raising a significant sum of money which is donated to charitable causes. The study explains the genesis of the idea and the motivation behind it followed by the stages of publicity management for the event and concludes with the results of the impact the CSR initiative beyond its financial objectives.

Suggested Citation

  • Colmenero Ferreira Fernando, 2013. "The Impacts of a CSR Cultural Event Measured Felt Far Beyond the Financial Results," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(3), pages 3-13.
  • Handle: RePEc:ers:ijebaa:v:i:y:2013:i:3:p:3-13
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    References listed on IDEAS

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    1. Karel HavlÃ­Ä ek & Eleftherios Thalassinos & Liliana Berezkinova, 2013. "Innovation Management and Controlling in SMEs," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 57-70.
    2. Schwartz, Mark S. & Carroll, Archie B., 2003. "Corporate Social Responsibility: A Three-Domain Approach," Business Ethics Quarterly, Cambridge University Press, vol. 13(4), pages 503-530, October.
    3. repec:ers:journl:v:xvi:y:2013:i:sisme:p:15-28 is not listed on IDEAS
    4. Sneath, Julie Z. & Finney, R. Zachary & Close, Angeline Grace, 2005. "An IMC Approach to Event Marketing: The Effects of Sponsorship and Experience on Customer Attitudes," Journal of Advertising Research, Cambridge University Press, vol. 45(4), pages 373-381, December.
    5. Karel HavlÃ­Ä ek & Pavla BÅ™eÄ ková & Vicky Zampeta, 2013. "Quality Management as a Part of CRM," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 15-28.
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