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Factors Affecting Online Advertising Recall: A Study of Students

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  • DANAHER, PETER J.
  • MULLARKEY, GUY W.

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  • Danaher, Peter J. & Mullarkey, Guy W., 2003. "Factors Affecting Online Advertising Recall: A Study of Students," Journal of Advertising Research, Cambridge University Press, vol. 43(03), pages 252-267, September.
  • Handle: RePEc:cup:jadres:v:43:y:2003:i:03:p:252-267_03
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    Cited by:

    1. Yi Zhu & Kenneth C. Wilbur, 2011. "Hybrid Advertising Auctions," Marketing Science, INFORMS, vol. 30(2), pages 249-273, 03-04.
    2. Oliver Rutz & Randolph Bucklin, 2012. "Does banner advertising affect browsing for brands? clickstream choice model says yes, for some," Quantitative Marketing and Economics (QME), Springer, vol. 10(2), pages 231-257, June.
    3. repec:eee:joinma:v:24:y:2010:i:4:p:297-308 is not listed on IDEAS
    4. Reggiani, Carlo & Valletti, Tommaso, 2016. "Net neutrality and innovation at the core and at the edge," International Journal of Industrial Organization, Elsevier, vol. 45(C), pages 16-27.
    5. Salvador del Barrio García & Esmeralda Crespo Almendros, 2011. "Impact of online sales promotion type on internet user recall," DOCFRADIS Working Papers 1106, Catedra Fundación Ramón Areces de Distribución Comercial.
    6. Anindya Ghose & Sha Yang, 2007. "An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets," Working Papers 07-35, NET Institute, revised Sep 2007.
    7. repec:eee:jouret:v:92:y:2016:i:3:p:352-372 is not listed on IDEAS
    8. repec:zag:zirebs:v:20:y:2017:i:1:p:19-47 is not listed on IDEAS
    9. Yi Zhu & Kenneth C. Wilbur, 2008. "Strategic Bidding in Hybrid CPC/CPM Auctions," Working Papers 08-25, NET Institute, revised Oct 2008.
    10. Anindya Ghose & Sha Yang, 2009. "An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets," Management Science, INFORMS, vol. 55(10), pages 1605-1622, October.

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