Factors Affecting Online Advertising Recall: A Study of Students
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- Yi Zhu & Kenneth C. Wilbur, 2011. "Hybrid Advertising Auctions," Marketing Science, INFORMS, vol. 30(2), pages 249-273, 03-04.
- Oliver Rutz & Randolph Bucklin, 2012. "Does banner advertising affect browsing for brands? clickstream choice model says yes, for some," Quantitative Marketing and Economics (QME), Springer, vol. 10(2), pages 231-257, June.
- Reggiani, Carlo & Valletti, Tommaso, 2016.
"Net neutrality and innovation at the core and at the edge,"
International Journal of Industrial Organization,
Elsevier, vol. 45(C), pages 16-27.
- Carlo Reggiani & Tommaso Valletti, 2012. "Net neutrality and innovation at the core and at the edge," The School of Economics Discussion Paper Series 1202, Economics, The University of Manchester.
- Salvador del Barrio García & Esmeralda Crespo Almendros, 2011. "Impact of online sales promotion type on internet user recall," DOCFRADIS Working Papers 1106, Catedra Fundación Ramón Areces de Distribución Comercial.
- Anindya Ghose & Sha Yang, 2007. "An Empirical Analysis of Search Engine Advertising: Sponsored Search and Cross-Selling in Electronic Markets," Working Papers 07-35, NET Institute, revised Sep 2007.
- repec:zag:zirebs:v:20:y:2017:i:1:p:19-47 is not listed on IDEAS
- Yi Zhu & Kenneth C. Wilbur, 2008. "Strategic Bidding in Hybrid CPC/CPM Auctions," Working Papers 08-25, NET Institute, revised Oct 2008.
- Anindya Ghose & Sha Yang, 2009. "An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets," Management Science, INFORMS, vol. 55(10), pages 1605-1622, October.
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