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Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings




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  • Garretson, Judith A. & Burton, Scot, 2003. "Highly Coupon and Sale Prone Consumers: Benefits Beyond Price Savings," Journal of Advertising Research, Cambridge University Press, vol. 43(02), pages 162-172, June.
  • Handle: RePEc:cup:jadres:v:43:y:2003:i:02:p:162-172_03

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    Cited by:

    1. Ernesto Gonzalez, 2016. "Exploring the Effect of Coupon Proneness and Redemption Efforts on Mobile Coupon Redemption Intentions," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 8(6), pages 1-15, December.
    2. Merrilees, Bill & Miller, Dale, 2010. "Brand morphing across Wal-Mart customer segments," Journal of Business Research, Elsevier, vol. 63(11), pages 1129-1134, November.
    3. Manzur, Enrique & Olavarrieta, Sergio & Hidalgo, Pedro & Farías, Pablo & Uribe, Rodrigo, 2011. "Store brand and national brand promotion attitudes antecedents," Journal of Business Research, Elsevier, vol. 64(3), pages 286-291, March.

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