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Toma de decisiones de consumidores y conservadurismo en Costa Rica

Author

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  • Campos, Pablo Andrés Sánchez

    (Universidad Técnica Nacional)

Abstract

Esta investigación busca conocer cómo el conservadurismo político puede influir en la cantidad de criterios que utiliza una persona para decidir consumir determinados productos o servicios. Se realiza un muestreo intencional mediante una herramienta electrónica por internet con personas costarricenses en el mes de mayo del ano 2020. Los resultados sugieren que el nivel de conservadurismo político influye en la toma de decisiones de las personas consumidoras.

Suggested Citation

  • Campos, Pablo Andrés Sánchez, 2021. "Toma de decisiones de consumidores y conservadurismo en Costa Rica," Revista Tendencias, Universidad de Narino, vol. 22(1), pages 145-162, January.
    • Handle: RePEc:col:000520:018611
    DOI: 10.22267/rtend.202102.158
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    References listed on IDEAS

    as
    1. Baker, H. Kent & Filbeck, Greg & Ricciardi, Victor (ed.), 2017. "Financial Behavior: Players, Services, Products, and Markets," OUP Catalogue, Oxford University Press, number 9780190269999, Decembrie.
    2. Anke Becker & Thomas Deckers & Thomas Dohmen & Armin Falk & Fabian Kosse, 2012. "The Relationship Between Economic Preferences and Psychological Personality Measures," Annual Review of Economics, Annual Reviews, vol. 4(1), pages 453-478, July.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    comercios; conservadurismo; ideología; productos; toma de decisiones;
    All these keywords.

    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • A13 - General Economics and Teaching - - General Economics - - - Relation of Economics to Social Values
    • G40 - Financial Economics - - Behavioral Finance - - - General
    • G41 - Financial Economics - - Behavioral Finance - - - Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making in Financial Markets
    • N36 - Economic History - - Labor and Consumers, Demography, Education, Health, Welfare, Income, Wealth, Religion, and Philanthropy - - - Latin America; Caribbean

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