Exploring the Effect of In-Game Purchases on Mobile Game Use with Smartphone Trace Data
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DOI: 10.17645/mac.v8i3.3007
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References listed on IDEAS
- Euy-Young Jung & Chulwoo Baek & Jeong-Dong Lee, 2012. "Product survival analysis for the App Store," Marketing Letters, Springer, vol. 23(4), pages 929-941, December.
- Hamari, Juho, 2015. "Why do people buy virtual goods? Attitude toward virtual good purchases versus game enjoyment," International Journal of Information Management, Elsevier, vol. 35(3), pages 299-308.
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Keywords
computational methods; continual game use; in-game purchases; monetization; smartphone trace data; survival analysis;All these keywords.
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