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The Networks In Tourism: A Theoretical Approach

Author

Listed:
  • Maria TĂTĂRUȘANU

    (”Alexandru Ioan Cuza” University of Iași, Romania)

Abstract

The economic world in which tourism companies act today is in a continuous changing process. The most important factor of these changes is the globalization of their environment, both in economic, social, natural and cultural aspects. The tourism companies can benefit from the opportunities brought by globalization, but also could be menaced by the new context. How could react the companies to these changes in order to create and maintain long term competitive advantage for their business? In the present paper we make a literature review of the new tourism companies´ business approach: the networks - a result and/or a reason for exploiting the opportunities or, on the contrary, for keeping their actual position on the market. It’s a qualitative approach and the research methods used are analyses, synthesis, abstraction, which are considered the most appropriate to achieve the objective of the paper.

Suggested Citation

  • Maria TĂTĂRUȘANU, 2016. "The Networks In Tourism: A Theoretical Approach," Network Intelligence Studies, Romanian Foundation for Business Intelligence, Editorial Department, issue 8, pages 197-203, December.
    • Handle: RePEc:cmj:networ:y:2016:i:8:p:197-203
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    References listed on IDEAS

    as
    1. Ramona Marinela SIMUȚ, 2015. "Real Convergence In Eu Countries. A Cluster Analysis," Management Intercultural, Romanian Foundation for Business Intelligence, Editorial Department, issue 33, pages 173-181, June.
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    3. Michael E. Porter, 2000. "Location, Competition, and Economic Development: Local Clusters in a Global Economy," Economic Development Quarterly, , vol. 14(1), pages 15-34, February.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Network; Tourism companies; Globalization; Competitive advantage; Strategies;
    All these keywords.

    JEL classification:

    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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