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Quality strategies in the market process

Author

Listed:
  • Dragan Cristian

    (Constanta Maritime University)

Abstract

In order to resist the competitive environment in the market or to consolidate its leading position in the field, organizations are increasingly interested in implementing a quality management system and adopt quality-oriented strategies of the market processes. Also, in order to increase customer satisfaction, organization management is always interested in improving the effectiveness and efficiency of processes, products and services, through the implementation of continuous improvement programs, including preventive and corrective actions that are necessary. In this article, we try to plead for the necessity of adopting quality improvement strategies with direct impact on the market performance of the organization

Suggested Citation

  • Dragan Cristian, 2012. "Quality strategies in the market process," Constanta Maritime University Annals, Constanta Maritime University, vol. 18(2), pages 271-274.
  • Handle: RePEc:cmc:annals:v:18:y:2012:i:2:p:271-274
    as

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    File URL: http://cmu-edu.eu/RePEc/cmc/annals/271-v18.pdf
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    References listed on IDEAS

    as
    1. Calista Cheung & St├ęphanie Guichard, 2009. "Understanding the World Trade Collapse," OECD Economics Department Working Papers 729, OECD Publishing.
    2. S├ębastien Miroudot & Rainer Lanz & Alexandros Ragoussis, 2009. "Trade in Intermediate Goods and Services," OECD Trade Policy Papers 93, OECD Publishing.
    Full references (including those not matched with items on IDEAS)

    More about this item

    JEL classification:

    • R0 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General
    • G0 - Financial Economics - - General
    • G1 - Financial Economics - - General Financial Markets

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