IDEAS home Printed from https://ideas.repec.org/a/cbu/jrnlec/y2017v3p154-162.html

The Romanian Young Generation'S Willingness To Consume Green Hospitality Products

Author

Listed:
  • CODRUTA ADINA BALTESCU

    (FACULTY OF ECONOMIC SCIENCES AND BUSINESS ADMINISTRATION, TRANSILVANIA UNIVERSITY OF BRASOV)

Abstract

The hospitality industry generates environmental degradation through the construction of buildings, waste disposal, and water usage. Nowadays, a large number of customers show increased environmental awareness, being willing to pay more for environmentally friendly products/services. In Romania institutional arrangements to generate awareness of the necessity of sustainable development were numerous, ex emplifying in this respect the actions carried out by the Ministry of Environment and Sustainable Development for introducing the european eco-label for tourist accommodation services and the camping services, as well as for promoting the use of the eco-label in Romania among interested hotels and guesthouses. Based on these aspects, the article presents the results of a quantitative marketing research conducted among the young generation from Brasov county. The main objectives of the research consist in identifying the level of information among Romanian young consumers of accommodation services from Brasov county regarding the eco-certification and environmental management systems applied in the Romanian hospitality industry and, also, to identify their intentions to consume the green accommodation products.

Suggested Citation

  • Codruta Adina Baltescu, 2017. "The Romanian Young Generation'S Willingness To Consume Green Hospitality Products," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 3, pages 154-162, June.
    • Handle: RePEc:cbu:jrnlec:y:2017:v:3:p:154-162
    as

    Download full text from publisher

    File URL: http://www.utgjiu.ro/revista/ec/pdf/2017-03/20_CODRUTA%20ADINA%20BALTESCU.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Nicolae Lupu & Mihail Ovidiu Tanase & Remus-Alexandru Tontoroiu, 2013. "A straightforward x-ray on applying the ecolabel to the hotel business area," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 15(Special 7), pages 634-644, November.
    2. Dalton, G.J. & Lockington, D.A. & Baldock, T.E., 2008. "A survey of tourist attitudes to renewable energy supply in Australian hotel accommodation," Renewable Energy, Elsevier, vol. 33(10), pages 2174-2185.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yusuf Yılmaz & Engin Üngüren & Yaşar Yiğit Kaçmaz, 2019. "Determination of Managers’ Attitudes Towards Eco-Labeling Applied in the Context of Sustainable Tourism and Evaluation of the Effects of Eco-Labeling on Accommodation Enterprises," Sustainability, MDPI, vol. 11(18), pages 1-27, September.
    2. Colin Michael Hall & Natasha Dayal & Dea Majstorović & Hamish Mills & Leroy Paul-Andrews & Chloe Wallace & Van Dao Truong, 2016. "Accommodation Consumers and Providers’ Attitudes, Behaviours and Practices for Sustainability: A Systematic Review," Sustainability, MDPI, vol. 8(7), pages 1-30, July.
    3. Dalton, G.J. & Alcorn, R. & Lewis, T., 2010. "Case study feasibility analysis of the Pelamis wave energy convertor in Ireland, Portugal and North America," Renewable Energy, Elsevier, vol. 35(2), pages 443-455.
    4. Tsagarakis, Konstantinos P. & Bounialetou, Fanouria & Gillas, Konstantinos & Profylienou, Maroulitsa & Pollaki, Antrianna & Zografakis, Nikolaos, 2011. "Tourists' attitudes for selecting accommodation with investments in renewable energy and energy saving systems," Renewable and Sustainable Energy Reviews, Elsevier, vol. 15(2), pages 1335-1342, February.
    5. Anca Atanase & Ion Schileru, 2014. "Quality and Vision in the Romanian Tourism Agencies," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1298-1298, August.
    6. Dalton, G.J. & Lockington, D.A. & Baldock, T.E., 2009. "Case study feasibility analysis of renewable energy supply options for small to medium-sized tourist accommodations," Renewable Energy, Elsevier, vol. 34(4), pages 1134-1144.
    7. D׳Souza, Clare & Yiridoe, Emmanuel K., 2014. "Social acceptance of wind energy development and planning in rural communities of Australia: A consumer analysis," Energy Policy, Elsevier, vol. 74(C), pages 262-270.
    8. Ana Ispas & Elena Nicoleta Untaru & Adina Nicoleta Candrea, 2019. "Environmental Management Practices within Agritourism Boarding Houses in Romania: A Qualitative Study Among Managers," Sustainability, MDPI, vol. 11(14), pages 1-25, July.
    9. Ovidiu-Niculae Bordean & Anca Borza, 2014. "Strategic Management Practices within the Romanian Hotel Industry," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(Special 8), pages 1238-1238, August.
    10. John Dorrell & Keunjae Lee, 2020. "The Cost of Wind: Negative Economic Effects of Global Wind Energy Development," Energies, MDPI, vol. 13(14), pages 1-25, July.
    11. Anupriya Desore & Sapna A. Narula, 2018. "An overview on corporate response towards sustainability issues in textile industry," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 20(4), pages 1439-1459, August.
    12. Zografakis, Nikolaos & Gillas, Konstantinos & Pollaki, Antrianna & Profylienou, Maroulitsa & Bounialetou, Fanouria & Tsagarakis, Konstantinos P., 2011. "Assessment of practices and technologies of energy saving and renewable energy sources in hotels in Crete," Renewable Energy, Elsevier, vol. 36(5), pages 1323-1328.
    13. Alam, Syed Shah & Nik Hashim, Nik Hazrul & Rashid, Mamunur & Omar, Nor Asiah & Ahsan, Nilufar & Ismail, Md Daud, 2014. "Small-scale households renewable energy usage intention: Theoretical development and empirical settings," Renewable Energy, Elsevier, vol. 68(C), pages 255-263.
    14. Kostakis, I. & Sardianou, E., 2012. "Which factors affect the willingness of tourists to pay for renewable energy?," Renewable Energy, Elsevier, vol. 38(1), pages 169-172.
    15. I Ketut Astawa & I Ketut Budarma & Cokorda Istri Sri Widhari & I Gede Mudana, 2020. "Green Hotel as a Competitive Product: A Case Study at 5-Star Hotel in Bali," Technium Social Sciences Journal, Technium Science, vol. 11(1), pages 316-324, September.
    16. Ladenburg, Jacob, 2010. "Attitudes towards offshore wind farms--The role of beach visits on attitude and demographic and attitude relations," Energy Policy, Elsevier, vol. 38(3), pages 1297-1304, March.
    17. Alina Barbulescu & Andreea-Daniela Moraru & Cristina Duhnea, 2019. "Ecolabelling in the Romanian Seaside Hotel Industry—Marketing Considerations, Financial Constraints, Perspectives," Sustainability, MDPI, vol. 11(1), pages 1-13, January.
    18. Westerberg, Vanja & Jacobsen, Jette Bredahl & Lifran, Robert, 2013. "The case for offshore wind farms, artificial reefs and sustainable tourism in the French mediterranean," Tourism Management, Elsevier, vol. 34(C), pages 172-183.
    19. Edita Tverijonaite & Anna Dóra Sæþórsdóttir, 2024. "Hydro, Wind, and Geothermal: Navigating the Compatibility of Renewable Energy Infrastructure with Tourism," Tourism and Hospitality, MDPI, vol. 5(1), pages 1-16, January.
    20. Groth, Theresa M. & Vogt, Christine, 2014. "Residents' perceptions of wind turbines: An analysis of two townships in Michigan," Energy Policy, Elsevier, vol. 65(C), pages 251-260.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:cbu:jrnlec:y:2017:v:3:p:154-162. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Ecobici Nicolae (email available below). General contact details of provider: https://edirc.repec.org/data/fetgjro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.