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Analysis, Selection And Ranking Of Foreign Markets. A Comprehensive Approach

Author

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  • LIVIU NEAMTU

    (CONSTANTIN BRANCUSI UNIVERSITY FROM TARGU-JIU)

  • ADINA CLAUDIA NEAMTU

    (CONSTANTIN BRANCUSI UNIVERSITY FROM TARGU-JIU)

Abstract

Choosing the appropriate markets for growth and development is essential for a company that wishes expanding businesses through international economic exchanges. But in this business case foreign markets research is not sufficient even though is an important chapter in the decision technology and an indispensable condition for achieving firm’s objectives. If in marketing on the national market this market is defined requiring no more than its prospection and segmentation, in the case of the international market outside the research process there is a need of a selection of markets and their classification. Companies that have this intention know little or nothing about the conditions offered by a new market or another. Therefore, they must go, step by step, through a complex analysis process, multilevel- type, composed of selection and ranking of markets followed by the proper research through exploration and segmentation, which can lead to choosing the most profitable markets. In this regard, within this study, we propose a multi-criteria model for selection and ranking of international development markets, allowing companies access to those markets which are in compliance with the company's development strategy.

Suggested Citation

  • Liviu Neamtu & Adina Claudia Neamtu, 2013. "Analysis, Selection And Ranking Of Foreign Markets. A Comprehensive Approach," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 6, pages 125-130, December.
    • Handle: RePEc:cbu:jrnlec:y:2013:v:6:p:125-130
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    References listed on IDEAS

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    2. Paul Krugman, 1992. "Geography and Trade," MIT Press Books, The MIT Press, edition 1, volume 1, number 0262610868, December.
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