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Consumer Ethnocentrism And Brand Name Evaluations

Author

Listed:
  • KUMRU Uyar

    (Erciyes University)

  • YUNUS Dursun

    (Erciyes University)

Abstract

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Suggested Citation

  • KUMRU Uyar & YUNUS Dursun, 2015. "Consumer Ethnocentrism And Brand Name Evaluations," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 67(1), pages 80-89, February.
    • Handle: RePEc:blg:reveco:v:67:y:2015:i:1:p:80-89
    as

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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/67107kumru&yunus.pdf
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    References listed on IDEAS

    as
    1. Ahluwalia, Rohini, 2000. "Examination of Psychological Processes Underlying Resistance to Persuasion," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 27(2), pages 217-232, September.
    2. Jan-Benedict E M Steenkamp & Rajeev Batra & Dana L Alden, 2003. "How perceived brand globalness creates brand value," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 34(1), pages 53-65, January.
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