IDEAS home Printed from
MyIDEAS: Log in (now much improved!) to save this article

Strategies And Tactics Regarding Change Communication Within Organisations.Real Example Regarding Communication Change In An Organisation

Listed author(s):
  • Elida-Tomita Todarita

    (Romanian-German University of Sibiu)

Registered author(s):

    Organizations are, on one hand, a social reality, and, on the other hand human relations centres. Organizational processes, such as, for example communication, decision taking and conflict management rely on how the people involved build meanings starting from their interactions and relying less on skill application techniques. Attempts to identify or develop a suitable formula and to be efficient for the successful changes often mislead, hence can not result but one thing which is the lack of an effective and efficient communication to be carried out within the organization. The present paper outlines the basic strategies of the entire change communication process within the organization, strategies which are the pattern that can be employed regardless of their field of activity and implicitly regardless of the changes that occur. The paper has two parts: the first part is a theoretical periplus as far as change communication within the organization is concerned, change classification, change components, the exemplification of the six vectors of change determined by Shell company’s group of researchers. The second part of the paper includes the practical side of the above mentioned. More exactly, based on a concrete example we shall show how managers are doing in case of change communication within the organization where they carry out their activity.

    If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.

    File URL:
    Download Restriction: no

    Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.

    Volume (Year): 5 (2010)
    Issue (Month): 2 (August)
    Pages: 111-119

    in new window

    Handle: RePEc:blg:journl:v:5:y:2010:i:2:p:111-119
    Contact details of provider: Postal:
    Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania

    Phone: 004 0269 210375
    Fax: 004 0269 210375
    Web page:

    More information through EDIRC

    References listed on IDEAS
    Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:

    in new window

    1. Herbert A. Simon & Massimo Egidi & Ricardo Viale & Robin Marris, 1992. "Economics, Bounded Rationality and the Cognitive Revolution," Books, Edward Elgar Publishing, number 409.
    Full references (including those not matched with items on IDEAS)

    This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.

    When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:5:y:2010:i:2:p:111-119. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihaela Herciu)

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If references are entirely missing, you can add them using this form.

    If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    This information is provided to you by IDEAS at the Research Division of the Federal Reserve Bank of St. Louis using RePEc data.