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Consumer Resistance To Innovation In The Fashion Industry

Author

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  • PUIU IONELA-ANDREEA

    (The Bucharest University of Economic Studies, Romania)

Abstract

Innovation is considered an essential point of market competitivity and industrial dynamics. However, there is one main reason that delays or inhibits the innovation spread, the consumer resistance to innovation. Innovation resistance of the consumers has undergone less consideration to describe and forecast adoption-related behaviour. The actual paper develops and empirically validates a scale that intends to measure consumers’ inclination to resist innovation that emerge from people’s tendency to resist changes and manifest status-quo satisfaction when it’s related to fashion items. The scale describes a measure of the inclination to the status-quo option, even if people are satisfied with existing fashion items or with the degree of innovation in the fashion industry.

Suggested Citation

  • Puiu Ionela-Andreea, 2019. "Consumer Resistance To Innovation In The Fashion Industry," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 14(2), pages 127-140, August.
    • Handle: RePEc:blg:journl:v:14:y:2019:i:2:p:127-140
    as

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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/14210puiu.pdf
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    References listed on IDEAS

    as
    1. Michael Antioco & Mirella Kleijnen, 2010. "Consumer adoption of technological innovations : Effects of psychological and functional barriers in a lack of content versus a presence of content situation," Post-Print hal-02312561, HAL.
    2. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    3. M. Antioco & M. Kleijnen, 2010. "Consumer adoption of technological innovations Effects of psychological and functional barriers in a lack of content versus a presence of content situation," Post-Print hal-00387308, HAL.
    4. Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
    5. Daniel Kahneman & Amos Tversky, 2013. "Prospect Theory: An Analysis of Decision Under Risk," World Scientific Book Chapters, in: Leonard C MacLean & William T Ziemba (ed.), HANDBOOK OF THE FUNDAMENTALS OF FINANCIAL DECISION MAKING Part I, chapter 6, pages 99-127, World Scientific Publishing Co. Pte. Ltd..
    Full references (including those not matched with items on IDEAS)

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