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Cultural variations in strategic issue interpretation: relating cultural uncertainty avoidance to controllability in discriminating threat and opportunity

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  • Pamela S. Barr
  • Mary Ann Glynn

Abstract

We investigate cultural variations in the strategic issue labels of threats and opportunities. In a survey of 276 American and international respondents, we investigate the sensitivity of issue attributes that discriminate between threat and opportunity. We find that the cultural value of uncertainty avoidance (UA) had a significant effect: Compared to low UA cultures, individuals from high UA cultures were significantly more sensitive to controllability in perceiving strategic issues. However, other cultural value dimensions (individualism, masculinity, power distance) did not have similar effects. Our results point to the need to link specific cultural dimensions to specific aspects of strategic issue analysis. Copyright © 2003 John Wiley & Sons, Ltd.

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  • Pamela S. Barr & Mary Ann Glynn, 2004. "Cultural variations in strategic issue interpretation: relating cultural uncertainty avoidance to controllability in discriminating threat and opportunity," Strategic Management Journal, Wiley Blackwell, vol. 25(1), pages 59-67, January.
    • Handle: RePEc:bla:stratm:v:25:y:2004:i:1:p:59-67
    DOI: 10.1002/smj.361
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    1. Dietmar Sternad, 2012. "Adaptive Strategies in Response to the Economic Crisis: A Cross-Cultural Study in Austria and Slovenia," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 10(3 (Fall)), pages 257-282.
    2. Stephanie Scott & Mathew Hughes & Domingo Ribeiro-Soriano, 2022. "Towards a network-based view of effective entrepreneurial ecosystems," Review of Managerial Science, Springer, vol. 16(1), pages 157-187, January.
    3. Muethel, Miriam & Hoegl, Martin, 2012. "The influence of social institutions on managers’ concept of trust: Implications for trust-building in Sino-German relationships," Journal of World Business, Elsevier, vol. 47(3), pages 420-434.
    4. Zhi Cao & Yuan Li & Jayanth Jayaram & Yi Liu & Fabrice Lumineau, 2018. "A meta-analysis of the exchange hazards–interfirm governance relationship: An informal institutions perspective," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 49(3), pages 303-323, April.
    5. Hui, Kent N. & Hult, G. Tomas M. & Ketchen, David J., 2020. "Causal attribution for peer performance and international joint venture divestment," Journal of International Management, Elsevier, vol. 26(2).
    6. Guo, Rongxing & Yang, Kaizhong & Liu, Yuhui, 2020. "Explaining the human and cultural puzzles: A new development theory✰," Technological Forecasting and Social Change, Elsevier, vol. 155(C).
    7. Bachmann, Jan-Thomas & Engelen, Andreas & Schwens, Christian, 2016. "Toward a Better Understanding of the Association Between Strategic Planning and Entrepreneurial Orientation — The Moderating Role of National Culture," Journal of International Management, Elsevier, vol. 22(4), pages 297-315.
    8. Dean A. Shepherd & Jeffery S. Mcmullen & William Ocasio, 2017. "Is that an opportunity? An attention model of top managers' opportunity beliefs for strategic action," Strategic Management Journal, Wiley Blackwell, vol. 38(3), pages 626-644, March.
    9. Sheen S. Levine & Mark Bernard & Rosemarie Nagel, 2018. "Strategic intelligence: The cognitive capability to anticipate competitor behaviour," Strategic Management Journal, Wiley Blackwell, vol. 39(2), pages 527-527, February.
    10. Samuel Marleau Ouellet & Joseph Facal & Louis Hébert, 2015. "Understanding Cultural Difference Management through Charles Taylor’s Philosophy: Case Studies from the Food Processing Industry," Administrative Sciences, MDPI, vol. 5(2), pages 1-25, April.
    11. Christian Engau & Volker Hoffmann, 2011. "Corporate response strategies to regulatory uncertainty: evidence from uncertainty about post-Kyoto regulation," Policy Sciences, Springer;Society of Policy Sciences, vol. 44(1), pages 53-80, March.
    12. Egert Valmra & Tomi Laamanen & Heikki Saukola, 2008. "Content Analysis of Strategic Issue Research 1980-2006," Working Papers 178, Tallinn School of Economics and Business Administration, Tallinn University of Technology.
    13. König, Andreas & Schulte, Martin & Enders, Albrecht, 2012. "Inertia in response to non-paradigmatic change: The case of meta-organizations," Research Policy, Elsevier, vol. 41(8), pages 1325-1343.
    14. Shirokova, Galina V. & Sokolova, Liubov S., 2013. "Exploring the Antecedents of Entrepreneurial Orientation in Russian SMEs: The Role of Institutional Environment," Working Papers 819, Graduate School of Management, St. Petersburg State University.
    15. Fujimoto, Yuka & Ferdous, Ahmed Shahriar & Sekiguchi, Tomoki & Sugianto, Ly-Fie, 2016. "The effect of mobile technology usage on work engagement and emotional exhaustion in Japan," Journal of Business Research, Elsevier, vol. 69(9), pages 3315-3323.

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