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Who REALLY Wants to be a Millionaire? Gender Differences in Game Show Contestant Behavior Under Risk

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  • Daniel K. N. Johnson
  • Tracy R. Gleason

Abstract

On the popular game show "Who Wants to be a Millionaire" men appear to average higher winnings than women. This article investigates potential reasons, including different uses of information sources (lifelines) and different perceptions of risk. Copyright (c) 2009 by the Southwestern Social Science Association.

Suggested Citation

  • Daniel K. N. Johnson & Tracy R. Gleason, 2009. "Who REALLY Wants to be a Millionaire? Gender Differences in Game Show Contestant Behavior Under Risk," Social Science Quarterly, Southwestern Social Science Association, vol. 90(2), pages 243-261.
    • Handle: RePEc:bla:socsci:v:90:y:2009:i:2:p:243-261
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    7. Jianakoplos, Nancy Ammon & Bernasek, Alexandra, 1998. "Are Women More Risk Averse?," Economic Inquiry, Western Economic Association International, vol. 36(4), pages 620-630, October.
    8. Friend, Irwin & Blume, Marshall E, 1975. "The Demand for Risky Assets," American Economic Review, American Economic Association, vol. 65(5), pages 900-922, December.
    9. Cicchetti, Charles J & Dubin, Jeffrey A, 1994. "A Microeconometric Analysis of Risk Aversion and the Decision to Self-Insure," Journal of Political Economy, University of Chicago Press, vol. 102(1), pages 169-186, February.
    10. Rafael Tenorio & Timothy N. Cason, 2002. "To Spin or Not to Spin? Natural and Laboratory Experiments from "The Price is Right"," Economic Journal, Royal Economic Society, vol. 112(476), pages 170-195, January.
    11. Powell, Melanie & Ansic, David, 1997. "Gender differences in risk behaviour in financial decision-making: An experimental analysis," Journal of Economic Psychology, Elsevier, vol. 18(6), pages 605-628, November.
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    Cited by:

    1. Hogarth, Robin M. & Karelaia, Natalia & Trujillo, Carlos Andrés, 2012. "When should I quit? Gender differences in exiting competitions," Journal of Economic Behavior & Organization, Elsevier, vol. 83(1), pages 136-150.
    2. Klemens Keldenich & Marcus Klemm, 2014. "Double or nothing?! Small groups making decisions under risk in “Quiz Taxi”," Theory and Decision, Springer, vol. 77(2), pages 243-274, August.
    3. Ramirez, Patrick A. & Levine, Daniel S., 2013. "A review of the certainty effect and influence of information processing," Economics Discussion Papers 2013-47, Kiel Institute for the World Economy (IfW).

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