Who REALLY Wants to be a Millionaire? Gender Differences in Game Show Contestant Behavior Under Risk
On the popular game show "Who Wants to be a Millionaire" men appear to average higher winnings than women. This article investigates potential reasons, including different uses of information sources (lifelines) and different perceptions of risk. Copyright (c) 2009 by the Southwestern Social Science Association.
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Volume (Year): 90 (2009)
Issue (Month): 2 ()
Pages: 243-261
| Handle: | RePEc:bla:socsci:v:90:y:2009:i:2:p:243-261 |
| Contact details of provider: | Web page: http://www.blackwellpublishing.com/journal.asp?ref=0038-4941
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