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In the Name of the Practical: Unearthing the Hegemony of Pragmatics in the Discourse of Environmental Management

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  • Pushkala Prasad
  • Michael Elmes

Abstract

abstract A prominent feature of the rapidly growing field of Environmental Management (EM) is its strong emphasis on pragmatic considerations. Much of EM's legitimacy stems from its own identity as having practical relevance in resolving contemporary environmental problems. With the help of Critical Discourse Analysis, our paper engages closely with the language of practicality in Environmental Management. We show how the message of practicality emerged through three core messages in the discourse, viz. economic utilitarianism, compromise and inter‐organizational collaboration. We further contend that in the actual material context of the complex biospheric environment, these messages may have less than pragmatic implications. We conclude with a discussion of ecological rationality in redefining the discourse of pragmatics in Environmental Management.

Suggested Citation

  • Pushkala Prasad & Michael Elmes, 2005. "In the Name of the Practical: Unearthing the Hegemony of Pragmatics in the Discourse of Environmental Management," Journal of Management Studies, Wiley Blackwell, vol. 42(4), pages 845-867, June.
  • Handle: RePEc:bla:jomstd:v:42:y:2005:i:4:p:845-867
    DOI: 10.1111/j.1467-6486.2005.00521.x
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    1. Tregidga, Helen & Milne, Markus & Kearins, Kate, 2014. "(Re)presenting ‘sustainable organizations’," Accounting, Organizations and Society, Elsevier, vol. 39(6), pages 477-494.
    2. Enrico Fontana & Sanne Frandsen & Mette Morsing, 2023. "Saving the World? How CSR Practitioners Live Their Calling by Constructing Different Types of Purpose in Three Occupational Stages," Journal of Business Ethics, Springer, vol. 185(4), pages 741-766, July.
    3. Tobias Hahn & Frank Figge, 2011. "Beyond the Bounded Instrumentality in Current Corporate Sustainability Research: Toward an Inclusive Notion of Profitability," Journal of Business Ethics, Springer, vol. 104(3), pages 325-345, December.
    4. Ghada A. Altarawneh & Ahmad B. Hassanat & Ahmad S. Tarawneh & David Carfì & Abdullah Almuhaimeed, 2022. "Fuzzy Win-Win: A Novel Approach to Quantify Win-Win Using Fuzzy Logic," Mathematics, MDPI, vol. 10(6), pages 1-17, March.
    5. Mukesh Kumar & Vikas Kumar Choubey, 2023. "Sustainable Performance Assessment towards Sustainable Consumption and Production: Evidence from the Indian Dairy Industry," Sustainability, MDPI, vol. 15(15), pages 1-28, July.
    6. Crawford Spence, 2007. "Social and environmental reporting and hegemonic discourse," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 20(6), pages 855-882, October.
    7. Cho, Charles H. & Laine, Matias & Roberts, Robin W. & Rodrigue, Michelle, 2015. "Organized hypocrisy, organizational façades, and sustainability reporting," Accounting, Organizations and Society, Elsevier, vol. 40(C), pages 78-94.
    8. Mary Phillips, 2019. "“Daring to Care”: Challenging Corporate Environmentalism," Journal of Business Ethics, Springer, vol. 156(4), pages 1151-1164, June.
    9. Mary Phillips, 2014. "Re-Writing Corporate Environmentalism: Ecofeminism, Corporeality and the Language of Feeling," Gender, Work and Organization, Wiley Blackwell, vol. 21(5), pages 443-458, September.
    10. Glen Whelan, 2013. "Corporate Constructed and Dissent Enabling Public Spheres: Differentiating Dissensual from Consensual Corporate Social Responsibility," Journal of Business Ethics, Springer, vol. 115(4), pages 755-769, July.
    11. Ozgur Isil & Michael T. Hernke, 2017. "The Triple Bottom Line: A Critical Review from a Transdisciplinary Perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 26(8), pages 1235-1251, December.
    12. Markus J. Milne & Helen Tregidga & Sara Walton, 2009. "Words not actions! The ideological role of sustainable development reporting," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 22(8), pages 1211-1257, October.
    13. Gareth R. T. White & Anthony Samuel & Robert J. Thomas, 2023. "Exploring and Expanding Supererogatory Acts: Beyond Duty for a Sustainable Future," Journal of Business Ethics, Springer, vol. 185(3), pages 665-688, July.
    14. Christine Byrch & Kate Kearins & Markus Milne & Richard Morgan, 2007. "Sustainable “what”? A cognitive approach to understanding sustainable development," Qualitative Research in Accounting & Management, Emerald Group Publishing Limited, vol. 4(1), pages 26-52, March.
    15. Holtbrügge, Dirk & Dögl, Corinna, 2012. "How international is corporate environmental responsibility? A literature review," Journal of International Management, Elsevier, vol. 18(2), pages 180-195.
    16. Olivier, Michelle M. & Howard, Johnathon L. & Wilson, Ben P. & Robinson, Wayne A., 2018. "Correlating Localisation and Sustainability and Exploring the Causality of the Relationship," Ecological Economics, Elsevier, vol. 146(C), pages 749-765.
    17. Claire-Isabelle Roquebert & Gervaise Debucquet, 2024. "Imagining beyond Nature-Culture Dualism: An Exploration of Ecological Justice," Post-Print hal-03897785, HAL.
    18. Mäkelä, Hannele & Laine, Matias, 2011. "A CEO with many messages: Comparing the ideological representations provided by different corporate reports," Accounting forum, Elsevier, vol. 35(4), pages 217-231.
    19. Daniel Nyberg & Christopher Wright, 2012. "Justifying Business Responses to Climate Change: Discursive Strategies of Similarity and Difference," Environment and Planning A, , vol. 44(8), pages 1819-1835, August.
    20. Jill F. Solomon & Aris Solomon & Simon D. Norton & Nathan L. Joseph, 2011. "Private climate change reporting: an emerging discourse of risk and opportunity?," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 24(8), pages 1119-1148, October.

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