IDEAS home Printed from https://ideas.repec.org/a/bla/canjag/v68y2020i2p151-156.html
   My bibliography  Save this article

Framing consumer food demand responses in a viral pandemic

Author

Listed:
  • John A. L. Cranfield

Abstract

In this paper I explore several issues related to how the COVID‐19 pandemic might impact consumer demand for food. These impacts relate to the structure of preferences in the context of a pandemic, income and time constraints, and price effects. Discussion includes accounting for differential impacts of COVID‐19 on demand for food across sociodemographic characteristics, and several high‐level issues and observations related to where and how consumers shop and what they buy. My own thinking leads me to conclude that demand‐side factors will account for most of the changes we see in retail food market. These demand‐side effects will be dominated by income effects, the opportunity cost of time, and longer planning horizons on the part of consumers. Dans cet article, j′explore plusieurs questions liées à la manière dont la pandémie de COVID‐19 pourrait influer sur la demande de nourriture des consommateurs. Ces impacts sont liés à la structure des préférences dans le contexte d′une pandémie, aux contraintes de revenu et de temps et aux effets sur les prix. La discussion comprend la prise en compte des impacts différentiels de la COVID‐19 sur la demande de nourriture selon les caractéristiques sociodémographiques, ainsi que plusieurs questions et observations macros concernant l′endroit et la façon dont les consommateurs achètent et ce qu′ils achètent. Propre raisonnement m′amène à dire que les facteurs qui déterminent la demande représentent la plupart des changements que nous voyons dans les marchés alimentaires au détail. La demande des marchés alimentaires sera dominée par les effets sur les revenus, les coûts d′opportunité de temps et les horizons de planification plus long de la part des consommateurs.

Suggested Citation

  • John A. L. Cranfield, 2020. "Framing consumer food demand responses in a viral pandemic," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 151-156, June.
    • Handle: RePEc:bla:canjag:v:68:y:2020:i:2:p:151-156
    DOI: 10.1111/cjag.12246
    as

    Download full text from publisher

    File URL: https://doi.org/10.1111/cjag.12246
    Download Restriction: no
    File URL: https://libkey.io/10.1111/cjag.12246?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Gul Ekinci, 2021. "Covidomics & covidocial impacts:The relation between consumers’ fear of Covid-19, panic spending and saving behavior," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 10(3), pages 01-23, April.
    2. Brenna Ellison & Brandon McFadden & Bradley J. Rickard & Norbert L. W. Wilson, 2021. "Examining Food Purchase Behavior and Food Values During the COVID‐19 Pandemic," Applied Economic Perspectives and Policy, John Wiley & Sons, vol. 43(1), pages 58-72, March.
    3. Weersink, Alfons & von Massow, Mike & Bannon, Nicholas & Ifft, Jennifer & Maples, Josh & McEwan, Ken & McKendree, Melissa G.S. & Nicholson, Charles & Novakovic, Andrew & Rangarajan, Anusuya & Richards, 2021. "COVID-19 and the agri-food system in the United States and Canada," Agricultural Systems, Elsevier, vol. 188(C).
    4. Hampson, Daniel P. & Gong, Shiyang & Xie, Yi, 2021. "How consumer confidence affects price conscious behavior: The roles of financial vulnerability and locus of control," Journal of Business Research, Elsevier, vol. 132(C), pages 693-704.
    5. Dionysis Bochtis & Lefteris Benos & Maria Lampridi & Vasso Marinoudi & Simon Pearson & Claus G. Sørensen, 2020. "Agricultural Workforce Crisis in Light of the COVID-19 Pandemic," Sustainability, MDPI, vol. 12(19), pages 1-13, October.
    6. Veronika Harantová & Alica Kalašová & Simona Skřivánek Kubíková & Jaroslav Mazanec & Radomíra Jordová, 2022. "The Impact of Mobility on Shopping Preferences during the COVID-19 Pandemic: The Evidence from the Slovak Republic," Mathematics, MDPI, vol. 10(9), pages 1-27, April.
    7. Vecchi, Martina & Jaenicke, Edward C., 2021. "Local food in times of crisis: the impact of Covid-19 and two reinforcing primes," 2021 Annual Meeting, August 1-3, Austin, Texas 313958, Agricultural and Applied Economics Association.
    8. Rivera-Ferre, Marta G. & López-i-Gelats, Feliu & Ravera, Federica & Oteros-Rozas, Elisa & di Masso, Marina & Binimelis, Rosa & El Bilali, Hamid, 2021. "The two-way relationship between food systems and the COVID19 pandemic: causes and consequences," Agricultural Systems, Elsevier, vol. 191(C).
    9. Mohammad Mohammad & Orsolya Szigeti, 2023. "Relationship Between Attitude and Online Purchase Intention of Dairy Functional Foods in Hungary: An Extended TAM Approach," European Research Studies Journal, European Research Studies Journal, vol. 0(1), pages 545-559.
    10. Valeria Borsellino & Sina Ahmadi Kaliji & Emanuele Schimmenti, 2020. "COVID-19 Drives Consumer Behaviour and Agro-Food Markets towards Healthier and More Sustainable Patterns," Sustainability, MDPI, vol. 12(20), pages 1-26, October.
    11. Jill E. Hobbs, 2020. "Food supply chains during the COVID‐19 pandemic," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 171-176, June.
    12. Alan P. Ker & Ryan Cardwell, 2020. "Introduction to the special issue on COVID‐19 and the Canadian agriculture and food sectors: Thoughts from the pandemic onset," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 139-142, June.
    13. Tarek Ben Hassen & Hamid El Bilali & Mohammad S. Allahyari, 2020. "Impact of COVID-19 on Food Behavior and Consumption in Qatar," Sustainability, MDPI, vol. 12(17), pages 1-18, August.
    14. María Núñez-Fernández & Héctor Hugo Pérez-Villarreal & Yesica Mayett-Moreno, 2021. "Comparing Models with Positive Anticipated Emotions, Food Values, Attitudes and Subjective Norms as Influential Factors in Fast-Food Purchase Intention during the COVID-19 Pandemic in Two Channels: Re," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
    15. Alan P. Ker, 2020. "Risk management in Canada's agricultural sector in light of COVID‐19," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 68(2), pages 251-258, June.
    16. Samir Mili & Maria Bouhaddane, 2021. "Forecasting Global Developments and Challenges in Olive Oil Supply and Demand: A Delphi Survey from Spain," Agriculture, MDPI, vol. 11(3), pages 1-25, February.
    17. Margarida Rodrigues & Mário Franco & Rui Silva, 2020. "COVID-19 and Disruption in Management and Education Academics: Bibliometric Mapping and Analysis," Sustainability, MDPI, vol. 12(18), pages 1-25, September.
    18. Elena-Sabina Turnea & Ștefan Andrei Neștian & Silviu Mihail Tiță & Ana Iolanda Vodă & Alexandra Luciana Guță, 2020. "Dismissals and Temporary Leaves in Romanian Companies in the Context of Low Demand and Cash Flow Problems during the COVID-19 Economic Lockdown," Sustainability, MDPI, vol. 12(21), pages 1-22, October.
    19. Kumar, Anish & Mangla, Sachin Kumar & Kumar, Pradeep & Song, Malin, 2021. "Mitigate risks in perishable food supply chains: Learning from COVID-19," Technological Forecasting and Social Change, Elsevier, vol. 166(C).
    20. Shumei Wang, 2022. "Assessing the Food Safety and Quality Assurance System during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(3), pages 1-14, January.
    21. A. Ford Ramsey & Barry K. Goodwin & William F. Hahn & Matthew T. Holt, 2021. "Impacts of COVID‐19 and Price Transmission in U.S. Meat Markets," Agricultural Economics, International Association of Agricultural Economists, vol. 52(3), pages 441-458, May.
    22. Tarek Ben Hassen & Hamid El Bilali & Mohammad S. Allahyari & Sinisa Berjan & Darjan Karabašević & Adriana Radosavac & Goran Dašić & Ružica Đervida, 2021. "Preparing for the Worst? Household Food Stockpiling during the Second Wave of COVID-19 in Serbia," Sustainability, MDPI, vol. 13(20), pages 1-19, October.
    23. Lingfei Wang & Yuqin Yang & Guoyan Wang, 2022. "The Clean Your Plate Campaign: Resisting Table Food Waste in an Unstable World," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    24. Dana AlTarrah & Entisar AlShami & Nawal AlHamad & Fatemah AlBesher & Sriraman Devarajan, 2021. "The Impact of Coronavirus COVID-19 Pandemic on Food Purchasing, Eating Behavior, and Perception of Food Safety in Kuwait," Sustainability, MDPI, vol. 13(16), pages 1-15, August.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bla:canjag:v:68:y:2020:i:2:p:151-156. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Wiley Content Delivery (email available below). General contact details of provider: https://edirc.repec.org/data/caefmea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.