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Ten years later: where is our common future now?

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  • Tarja Ketola

Abstract

In 1996 a paper entitled ‘Where is our common future?’ in Sustainable Development maintained that the world's largest oil companies, the Seven Sisters, were two giant steps away from sustainable development in their 1993 environmental values, visions and policies. These factors matched the level of their business environment; hence, the Sisters had positioned themselves to meet the needs of their business environment, but not the needs of the ecological environment. This is a 10‐year follow‐up study of these findings. The analysis of the 2003 environmental values, visions, business environment, general strategic management and environmental policies of the current Four Sisters – BP(Amoco), ChevronTexaco, ExxonMobil and Shell – indicates that these companies have moved one step towards sustainable development. However, their business environment has moved two steps, firmly rooting itself in ecocentric sustainable development – and now runs ahead of the Sisters in principle but not yet in practice. In the long run, the Four Sisters need to exchange their technocentric values, traditional visions and conventional policies for ecocentric values, progressive visions and entrepreneurial policies to be able to participate in Our Common Future. Copyright © 2006 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Tarja Ketola, 2007. "Ten years later: where is our common future now?," Business Strategy and the Environment, Wiley Blackwell, vol. 16(3), pages 171-189, March.
  • Handle: RePEc:bla:bstrat:v:16:y:2007:i:3:p:171-189
    DOI: 10.1002/bse.477
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    1. Colby, M.E., 1990. "Environmental Management In Development: The Evolution Of Paradigms," World Bank - Discussion Papers 80, World Bank.
    2. Seung‐Kyu Rhee & Su‐Yol Lee, 2003. "Dynamic change of corporate environmental strategy: rhetoric and reality," Business Strategy and the Environment, Wiley Blackwell, vol. 12(3), pages 175-190, May.
    3. World Commission on Environment and Development,, 1987. "Our Common Future," OUP Catalogue, Oxford University Press, number 9780192820808.
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    2. M. Ormazabal & J. M. Sarriegi & R. Barkemeyer & E. Viles & F. McAnulla, 2015. "Evolutionary Pathways of Environmental Management in UK Companies," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 22(3), pages 169-181, May.
    3. John Dinwoodie & Sarah Tuck & Harriet Knowles & James Benhin & Mark Sansom, 2012. "Sustainable Development of Maritime Operations in Ports," Business Strategy and the Environment, Wiley Blackwell, vol. 21(2), pages 111-126, February.
    4. Jenny Ählström & Monica Macquet & Ulf Richter, 2009. "The lack of a critical perspective in environmental management research: distortion in the scientific discourse," Business Strategy and the Environment, Wiley Blackwell, vol. 18(5), pages 334-346, July.
    5. Dayna Simpson & Danny Samson, 2010. "Environmental strategy and low waste operations: exploring complementarities," Business Strategy and the Environment, Wiley Blackwell, vol. 19(2), pages 104-118, February.
    6. Viktoria Harzl & Matthias Pickl, 2012. "The Future of Offshore Oil Drilling — An Evaluation of the Economic, Environmental and Political Consequences of the Deepwater Horizon Incident," Energy & Environment, , vol. 23(5), pages 757-770, July.
    7. Hall, Jeremy K. & Daneke, Gregory A. & Lenox, Michael J., 2010. "Sustainable development and entrepreneurship: Past contributions and future directions," Journal of Business Venturing, Elsevier, vol. 25(5), pages 439-448, September.

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