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The Potential of Organisations’ SWOT Diagnostic Assessment

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  • Sandro Serpa
  • Carlos Miguel Ferreira
  • Maria José Sá

Abstract

The need to demonstrate high organisational efficiency has become central. In this context, organisational assessment becomes a critical element, although the specificities of each organisation are indisputable and have to be considered in their assessment. This paper aims to reflect on a specific type of diagnostic assessment – SWOT (Strengths, Weaknesses, Opportunities and Threats) – in its potential, implementation and limitations and, thus, to add to the analysis of organisations. For this purpose, the methodology used was based on the researchers’ reflection and discussion of an empirical process of organisational diagnosis. The results of this reflection allow concluding that the SWOT diagnostic assessment needs to incorporate, in its systematic analysis, a prospective dimension to improve its efficiency in organisational strategy.

Suggested Citation

  • Sandro Serpa & Carlos Miguel Ferreira & Maria José Sá, 2020. "The Potential of Organisations’ SWOT Diagnostic Assessment," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 9, July.
  • Handle: RePEc:bjz:ajisjr:1918
    DOI: https://doi.org/10.36941/ajis-2020-0065
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    References listed on IDEAS

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    3. Joan Ramón Sanchis‐Palacio & Amparo Melián‐Navarro, 2011. "Strategic Diagnosis Of Spanish Farming Cooperative Credit Sections: A Swot Analysis," Annals of Public and Cooperative Economics, Wiley Blackwell, vol. 82(2), pages 167-186, June.
    4. Florin POPESCU & Cezar SCARLAT, 2015. "Limits Of Swot Analysis And Their Impact On Decisions In Early Warning Systems," SEA - Practical Application of Science, Romanian Foundation for Business Intelligence, Editorial Department, issue 7, pages 467-472, April.
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    6. Ion VERBONCU & Andreea CONDURACHE, 2016. "Diagnostics vs. SWOT Analysis," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 17(2), pages 114-122, May.
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