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Developing a Framework for Emerging Medical Tourism Destinations – An Exploratory study in Lebanon

Author

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  • Samar Noaman

    (Assistant Professor, Faculty of Management, Canadian University Dubai, 1st Interchange Sheikh Zayed Road, P.O. Box 117781, Dubai, UAE.)

  • Jean Michel Chapuis

    (Professor, IREST – Institut de Recherche et d’Etudes Supérieures du Tourisme, University of Paris 1 Panthéon-Sorbonne, 21, Rue Broca – 75005, Paris, France)

Abstract

Several destinations have marked their names on the medical tourism world map while others’ potentials are still virtual despite encompassing success factors. This paper structures a framework to understand the supply side of medical tourism and the factors that determine the industry’s development. A qualitative approach in the form of semi-structured interviews with various stakeholders in the medical tourism field in Lebanon sheds light on the opportunities and challenges to develop such tourism activities in this destination. The content analysis suggests a global fitting of the suggested thematic factors to the data, in terms of costs, infrastructure and superstructure, government attitude, marketing and promotion, expertise/ human resources, language and communication, investment potential, facilities, and attractions. The findings support the role of political stability, interventions of government, and marketing activities. Managerial implications are provided in this research, focusing on enhancing the country’s image, encouraging local and foreign investment in the healthcare sector, and promoting fields of specialty, among others.

Suggested Citation

  • Samar Noaman & Jean Michel Chapuis, 2021. "Developing a Framework for Emerging Medical Tourism Destinations – An Exploratory study in Lebanon," International Journal of Research and Scientific Innovation, International Journal of Research and Scientific Innovation (IJRSI), vol. 8(7), pages 81-88, July.
    • Handle: RePEc:bjc:journl:v:8:y:2022:i:7:p:81-88
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    References listed on IDEAS

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    1. Fetscherin, Marc & Stephano, Renee-Marie, 2016. "The medical tourism index: Scale development and validation," Tourism Management, Elsevier, vol. 52(C), pages 539-556.
    2. Han, Heesup & Kim, Yunhi & Kim, Chulwon & Ham, Sunny, 2015. "Medical hotels in the growing healthcare business industry: Impact of international travelers' perceived outcomes," Journal of Business Research, Elsevier, vol. 68(9), pages 1869-1877.
    3. Milica Z. Bookman & Karla R. Bookman, 2007. "Medical Tourism in Developing Countries," Palgrave Macmillan Books, Palgrave Macmillan, number 978-0-230-60565-7, October.
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