IDEAS home Printed from https://ideas.repec.org/a/bdu/oijepm/v8y2023i2p32-32id2207.html

Entrepreneurial Marketing Skills and Growth of Small and Medium Plastics Manufacturing Enterprises in Nigeria

Author

Listed:
  • Jolly Joshua Habila Dauda

  • Prof. Gregory Namusonge (PhD)

  • Dr. Samson Nyang'au (PhD)

Abstract

Purpose: The purpose of this study was to determine the influence of entrepreneurial marketing skills on growth of small and medium plastic manufacturing enterprises in Nigeria. Methodology: Descriptive research design was applied by the study. The study target population was 18,476 plastics manufacturing SMEs in LAGOS State, Nigeria. Based on Yamane Formula adopted the sample size for this study was 397 respondents. Random sampling was used to select the 392 plastics manufacturing SMEs. The study therefore randomly selected 392 plastics manufacturing SMEs from a list of total lists of these is 18476 plastics manufacturing SMEs in LAGOS State, Nigeria. The study used semi structured questionnaires to collect primary data. The study used SPSS version 27 software to analyse the data. Both descriptive and inferential analyses were carried out. Results from analysed data were presented in tables and figures. Results: The inferential statistics results revealed a positive and significant relationship between entrepreneurial marketing skills on growth of small and medium plastic manufacturing enterprises in Nigeria at p<0.05. Entrepreneurial marketing g skills on growth of small and medium plastic manufacturing enterprises had a Pearson's correlation of r=0.808 (p=0.000). The correlation results implied that implied that entrepreneurial marketing skills had very strong positive correlation with growth of small and medium plastic manufacturing enterprises in Nigeria. The finding implied that improving the marketing skills for SMEs entrepreneurs would results to high growth of heir enterprises. The R2 for the model was 0.653 indicating that 65.3% of growth of SMEs is explained by entrepreneurial marketing skills other factors held constant. This was a sign that the model was appropriate for establishing the relationship between entrepreneurial marketing skills on growth of small and medium plastic manufacturing enterprises in Nigeria. Unique Contribution to Theory, Practice and Policy: Life Cycle Theory used in this study may be used to anchor future studies on describing the different stages of corporate life. The study recommends that SMEs owners should invest in capabilities that will enable gather market information in the industry they operate. This will ensure that marketing approach and their entire growth model is streamlined to optimize market segment that have the largest potential for growth. According to the study, policy makers should formulate policies that will ensure that SMEs are trained on entrepreneurial marketing skills and financial management to equip them with adequate skills need to grow their businesses.

Suggested Citation

  • Jolly Joshua Habila Dauda & Prof. Gregory Namusonge (PhD) & Dr. Samson Nyang'au (PhD), 2023. "Entrepreneurial Marketing Skills and Growth of Small and Medium Plastics Manufacturing Enterprises in Nigeria," International Journal of Entrepreneurship and Project Management, IPRJB, vol. 8(2), pages 32-32.
    • Handle: RePEc:bdu:oijepm:v:8:y:2023:i:2:p:32-32:id:2207
    as

    Download full text from publisher

    File URL: https://iprjb.org/journals/IJEPM/article/view/2207
    Download Restriction: Access to full texts is restricted to International Journal of Entrepreneurship and Project Management
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Enno Masurel & Kees Van montfort, 2006. "Life Cycle Characteristics of Small Professional Service Firms," Journal of Small Business Management, Taylor & Francis Journals, vol. 44(3), pages 461-473, July.
    2. Omolara Eunice Abdul, 2018. "Entrepreneurial skills and growth of Small and Medium Enterprise (SMEs): A comparative analysis of Nigerian entrepreneurs and Minority entrepreneurs in the UK," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(5), pages 27-46, May.
    3. Stephen J. Anderson & Rajesh Chandy & Bilal Zia, 2018. "Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance," Management Science, INFORMS, vol. 64(12), pages 5559-5583, December.
    4. Amin, Hindu Jibril, 2021. "Influence of Marketing Strategies on the Performance of SMEs: Evidence from Abuja SMEs," OSF Preprints vk7de, Center for Open Science.
    5. Eunice Abdul, Omolara, 2018. "Entrepreneurial skills and growth of Small and Medium Enterprise (SMEs): A comparative analysis of Nigerian entrepreneurs and Minority entrepreneurs in the UK," MPRA Paper 86751, University Library of Munich, Germany, revised 19 Apr 2018.
    6. Takata, Hidesuke, 2016. "Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011," Journal of Business Research, Elsevier, vol. 69(12), pages 5611-5619.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ntsieni Ramasimu & Morengwa Jacobeth Majadibodu & Watson Ladzani, 2023. "Support from the government for SMEs in South Africa," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 12(5), pages 381-394, July.
    2. Omonigho Simon Umukoro & David Efevogho Okurame, 2018. "Role of mentoring in career adaptability and ambiguity tolerance of potential Nigerian entrepreneurs: the moderating effect of age," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 8(1), pages 1-13, December.
    3. Amita Pathania & Sunita Tanwar, 2024. "Decoding startup failures in Indian startups: Insights from Interpretive Structural Modeling and Cross-Impact Matrix Multiplication Applied to Classification," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 20(2), pages 93-116.
    4. Abbas Saad Hamada Alkhuzaie & Muzaffar Asad & Ala'a Zuhair Ahmad Mansour & Mohammed Ali Bait Ali Sulaiman & Umar Nawaz Kayani & Muhammad Uzair Asif, 2024. "Compliance with Accounting Standards by Jordanian SMEs," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 1, pages 89-107.
    5. Gambardella, Alfonso & Camuffo, Arnaldo & Spina, Chiara, 2020. "Small Changes with Big Impact: Experimental Evidence of a Scientific Approach to the Decision-Making of Entrepreneurial Firms," CEPR Discussion Papers 14909, C.E.P.R. Discussion Papers.
    6. Lakemann, Tabea & Beber, Bernd & Lay, Jann & Priebe, Jan, 2024. "Light touch, lean tally: Impacts of an MSME support program in Côte D'Ivoire," Ruhr Economic Papers 1096, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    7. Marta Kadłubek & Eleftherios Thalassinos & Joanna Domagała & Sandra Grabowska & Sebastian Saniuk, 2022. "Intelligent Transportation System Applications and Logistics Resources for Logistics Customer Service in Road Freight Transport Enterprises," Energies, MDPI, vol. 15(13), pages 1-27, June.
    8. Vassallo, Jarrod P. & Banerjee, Sourindra & Zaman, Hasanuzzaman & Prabhu, Jaideep C., 2023. "Design thinking and public sector innovation: The divergent effects of risk-taking, cognitive empathy and emotional empathy on individual performance," Research Policy, Elsevier, vol. 52(6).
    9. Jonas Hjort & Golvine de Rochambeau & Vinayak Iyer & Fei Ao, 2020. "Informational Barriers to Market Access: Experimental Evidence from Liberian Firms," NBER Working Papers 27662, National Bureau of Economic Research, Inc.
    10. Gonzalo Nunez-Chaim & Henry G. Overman & Capucine Riom, 2024. "Does subsidising business advice improve firm performance? Evidence from a large RCT," CEP Discussion Papers dp1977, Centre for Economic Performance, LSE.
    11. Luis Javier Garcia-Martinez & Sascha Kraus & Matthias Breier & Andreas Kallmuenzer, 2023. "Untangling the relationship between small and medium-sized enterprises and growth: a review of extant literature," International Entrepreneurship and Management Journal, Springer, vol. 19(2), pages 455-479, June.
    12. Nicholas Bloom & Leonardo Iacovone & Mariana Pereira-López & John Van Reenen, 2026. "Management and Misallocation in Mexico," American Economic Journal: Macroeconomics, American Economic Association, vol. 18(2), pages 429-456, April.
    13. Cobelli, Nicola & Cassia, Fabio & Donvito, Raffaele, 2023. "Pharmacists' attitudes and intention to adopt telemedicine: Integrating the market-orientation paradigm and the UTAUT," Technological Forecasting and Social Change, Elsevier, vol. 196(C).
    14. Wang, Wei & Zhang, Yue-Jun, 2022. "Does China's carbon emissions trading scheme affect the market power of high-carbon enterprises?," Energy Economics, Elsevier, vol. 108(C).
    15. Riepe, Jan & Uhl, Kristina, 2020. "Startups’ demand for non-financial resources: Descriptive evidence from an international corporate venture capitalist," Finance Research Letters, Elsevier, vol. 36(C).
    16. Mitchell Dodzi Morvey & Lawrence Mpele Lekhanya & Eric Kofi Boadi, 2024. "Supply chain management (SCM) framework for small and medium manufacturing enterprises (SMEs) in Ghana," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 6(2), pages 01-12, April.
    17. repec:spo:wpmain:info:hdl:2441/6jahov5tde8vt9aplqrgg3trl4 is not listed on IDEAS
    18. Alhorr, Layane, 2024. "Virtual Windows Through Glass Walls? Digitalization for Low-Mobility Female Entrepreneurs," Policy Research Working Paper Series 10803, The World Bank.
    19. Donati,Dante & Rao,Nandan & Orozco Olvera, Victor Hugo & Munoz Boudet, Ana Maria, 2024. "Can Facebook Ads Prevent Malaria ? Two Field Experiments in India," Policy Research Working Paper Series 10967, The World Bank.
    20. Ubfal, Diego & Arráiz, Irani & Beuermann, Diether W. & Frese, Michael & Maffioli, Alessandro & Verch, Daniel, 2022. "The impact of soft-skills training for entrepreneurs in Jamaica," World Development, Elsevier, vol. 152(C).
    21. Hanna Olasiuk, 2017. "Competitive Forces on the Ukrainian Pharmaceutical Market: Evaluation Aspects," Journal of Applied Management and Investments, Department of Business Administration and Corporate Security, International Humanitarian University, vol. 6(3), pages 186-196, September.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bdu:oijepm:v:8:y:2023:i:2:p:32-32:id:2207. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chief Editor (email available below). General contact details of provider: https://iprjb.org/journals/IJEPM/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.