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Entrepreneurial Marketing Skills and Growth of Small and Medium Plastics Manufacturing Enterprises in Nigeria

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  • Jolly Joshua Habila Dauda

  • Prof. Gregory Namusonge (PhD)

  • Dr. Samson Nyang'au (PhD)

Abstract

Purpose: The purpose of this study was to determine the influence of entrepreneurial marketing skills on growth of small and medium plastic manufacturing enterprises in Nigeria. Methodology: Descriptive research design was applied by the study. The study target population was 18,476 plastics manufacturing SMEs in LAGOS State, Nigeria. Based on Yamane Formula adopted the sample size for this study was 397 respondents. Random sampling was used to select the 392 plastics manufacturing SMEs. The study therefore randomly selected 392 plastics manufacturing SMEs from a list of total lists of these is 18476 plastics manufacturing SMEs in LAGOS State, Nigeria. The study used semi structured questionnaires to collect primary data. The study used SPSS version 27 software to analyse the data. Both descriptive and inferential analyses were carried out. Results from analysed data were presented in tables and figures. Results: The inferential statistics results revealed a positive and significant relationship between entrepreneurial marketing skills on growth of small and medium plastic manufacturing enterprises in Nigeria at p<0.05. Entrepreneurial marketing g skills on growth of small and medium plastic manufacturing enterprises had a Pearson's correlation of r=0.808 (p=0.000). The correlation results implied that implied that entrepreneurial marketing skills had very strong positive correlation with growth of small and medium plastic manufacturing enterprises in Nigeria. The finding implied that improving the marketing skills for SMEs entrepreneurs would results to high growth of heir enterprises. The R2 for the model was 0.653 indicating that 65.3% of growth of SMEs is explained by entrepreneurial marketing skills other factors held constant. This was a sign that the model was appropriate for establishing the relationship between entrepreneurial marketing skills on growth of small and medium plastic manufacturing enterprises in Nigeria. Unique Contribution to Theory, Practice and Policy: Life Cycle Theory used in this study may be used to anchor future studies on describing the different stages of corporate life. The study recommends that SMEs owners should invest in capabilities that will enable gather market information in the industry they operate. This will ensure that marketing approach and their entire growth model is streamlined to optimize market segment that have the largest potential for growth. According to the study, policy makers should formulate policies that will ensure that SMEs are trained on entrepreneurial marketing skills and financial management to equip them with adequate skills need to grow their businesses.

Suggested Citation

  • Jolly Joshua Habila Dauda & Prof. Gregory Namusonge (PhD) & Dr. Samson Nyang'au (PhD), 2023. "Entrepreneurial Marketing Skills and Growth of Small and Medium Plastics Manufacturing Enterprises in Nigeria," International Journal of Entrepreneurship and Project Management, IPRJB, vol. 8(2), pages 32-32.
    • Handle: RePEc:bdu:oijepm:v:8:y:2023:i:2:p:32-32:id:2207
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    References listed on IDEAS

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    1. Enno Masurel & Kees Van montfort, 2006. "Life Cycle Characteristics of Small Professional Service Firms," Journal of Small Business Management, Taylor & Francis Journals, vol. 44(3), pages 461-473, July.
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    3. Stephen J. Anderson & Rajesh Chandy & Bilal Zia, 2018. "Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance," Management Science, INFORMS, vol. 64(12), pages 5559-5583, December.
    4. Amin, Hindu Jibril, 2021. "Influence of Marketing Strategies on the Performance of SMEs: Evidence from Abuja SMEs," OSF Preprints vk7de, Center for Open Science.
    5. Eunice Abdul, Omolara, 2018. "Entrepreneurial skills and growth of Small and Medium Enterprise (SMEs): A comparative analysis of Nigerian entrepreneurs and Minority entrepreneurs in the UK," MPRA Paper 86751, University Library of Munich, Germany, revised 19 Apr 2018.
    6. Takata, Hidesuke, 2016. "Effects of industry forces, market orientation, and marketing capabilities on business performance: An empirical analysis of Japanese manufacturers from 2009 to 2011," Journal of Business Research, Elsevier, vol. 69(12), pages 5611-5619.
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