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Corporate Aggression: A Comprehensive Review Of Price War

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Listed:
  • Ahlam Alzoubi, Asst. Prof. Dr.

Abstract

Purpose: Despite the significance that prices take in companies, it appears that this factor has not researched extensively by academics and marketers. Therefore, this article investigates price war to provide a comprehensive reference about it. Methodology: The researcher has conducted an extensive study of the available relevant literature about the price wars. Marketing research and empirical studies from marketing, industrial organizations and economics has provided the framework for this research. Findings: It is essential to employ appropriate analytic tools for strategic planning of price war. Smart management, along with technical skills, experience and leadership work together for organizational success. Contribution: This study is significant for compiling a wide range of analytical tests and suggesting their appropriate use on right time. This study is helpful for the companies as it has not only provided step by step strategic planning for price wars but has explained when and how to start price wars.

Suggested Citation

  • Ahlam Alzoubi, Asst. Prof. Dr., 2020. "Corporate Aggression: A Comprehensive Review Of Price War," European Journal of Business and Strategic Management, International Peer Review Journals and Books, vol. 5(2), pages 50-63.
    • Handle: RePEc:bdu:oejbsm:v:5:y:2020:i:2:p:50-63:id:1155
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    References listed on IDEAS

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    1. Paul Klemperer, 1989. "Price Wars Caused by Switching Costs," The Review of Economic Studies, Review of Economic Studies Ltd, vol. 56(3), pages 405-420.
    2. Andreas Krämer & Martin Jung & Thomas Burgartz, 2016. "A Small Step from Price Competition to Price War: Understanding Causes, Effects and Possible Countermeasures," International Business Research, Canadian Center of Science and Education, vol. 9(3), pages 1-13, March.
    3. Cressman, George Jr. & Nagle, Thomas T., 2002. "How to manage an aggressive competitor," Business Horizons, Elsevier, vol. 45(2), pages 23-30.
    4. Herbert Hovenkamp, 2015. "The Areeda–Turner Test for Exclusionary Pricing: A Critical Journal," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 46(3), pages 209-228, May.
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