IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v9y2025issue-4p1636-1661.html
   My bibliography  Save this article

Financial Literacy and Insurance Uptake Intention among Rural Area Families

Author

Listed:
  • Apiag, Claire Anne D.

    (Cor Jesu College)

  • Aquino, Michael P.

    (Cor Jesu College)

  • Cadungog, Nicole Shaine B.

    (Cor Jesu College)

  • Fuentes, Mary Joanne Jurika A.

    (Cor Jesu College)

  • Gorgonio, Althea Reann F.

    (Cor Jesu College)

  • Llamo, Xenia Flor D.

    (Cor Jesu College)

  • Manalo, Ariana Jemar B.

    (Cor Jesu College)

  • Orillo, Davie Marie Grace U.

    (Cor Jesu College)

  • Tampus, Efrel Rose D.

    (Cor Jesu College)

  • Zacaria, Nashria Xam C.

    (Cor Jesu College)

Abstract

Financial literacy plays a crucial role in decisions inclined to financial security. However, in rural areas, low financial literacy levels contribute to limited insurance adoption, leaving families vulnerable to unforeseen financial risks. This study examined the relationship between financial literacy indicators and insurance uptake intention among 10 identified barangays of rural families in Digos City. Using a quantitative correlational research design, data were gathered from 100 respondents through surveys and analyzed using descriptive statistics, Pearson correlation, and multiple regression analysis. Findings indicated that rural families exhibit a moderate level of financial literacy, with financial goals ranking highest and financial experience lowest among its indicators. Insurance uptake intention is also found to be at a moderate level, suggesting awareness but hesitancy in acquiring policies. Furthermore, insurance uptake intention is moderate, indicating awareness of its benefits but hesitation in acquiring policies. Moreover, statistical analysis revealed a significant positive relationship between financial literacy and insurance uptake intention, with financial skills and decision-making behavior emerging as significant predictors of insurance adoption. The results emphasize the need for targeted financial education programs and community-based interventions to enhance financial literacy and promote informed insurance decisions among rural households. Strengthening these aspects can help bridge the gap between financial awareness and action, fostering financial resilience in rural communities.

Suggested Citation

  • Apiag, Claire Anne D. & Aquino, Michael P. & Cadungog, Nicole Shaine B. & Fuentes, Mary Joanne Jurika A. & Gorgonio, Althea Reann F. & Llamo, Xenia Flor D. & Manalo, Ariana Jemar B. & Orillo, Davie Ma, 2025. "Financial Literacy and Insurance Uptake Intention among Rural Area Families," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(4), pages 1636-1661, April.
    • Handle: RePEc:bcp:journl:v:9:y:2025:issue-4:p:1636-1661
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-9-issue-4/1636-1661.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/financial-literacy-and-insurance-uptake-intention-among-rural-area-families/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Kaiser, Tim & Lusardi, Annamaria & Menkhoff, Lukas & Urban, Carly, 2022. "Financial education affects financial knowledge and downstream behaviors," Journal of Financial Economics, Elsevier, vol. 145(2), pages 255-272.
    2. Archillies Kiwanuka & Athenia Bongani Sibindi, 2023. "Insurance Literacy: Significance of Its Dimensions for Insurance Inclusion in Uganda," Economies, MDPI, vol. 11(2), pages 1-17, January.
    3. Wookjae Heo & Eun Jin Kwak & John Grable & Hye Jun Park, 2024. "Ownership of Cash Value Life Insurance among Rural Households: Utilization of Machine Learning Algorithms to Find Predictors," Mathematics, MDPI, vol. 12(16), pages 1-27, August.
    4. Nosenzo, Daniele & Tufano, Fabio, 2017. "The effect of voluntary participation on cooperation," Journal of Economic Behavior & Organization, Elsevier, vol. 142(C), pages 307-319.
    5. Julie Birkenmaier & Brandy Maynard & Youngmi Kim, 2022. "Interventions designed to improve financial capability: A systematic review," Campbell Systematic Reviews, John Wiley & Sons, vol. 18(1), March.
    6. repec:eme:mfppss:mf-09-2021-0440 is not listed on IDEAS
    7. Chen, Haiyang & Volpe, Ronald P., 1998. "An Analysis of Personal Financial Literacy Among College Students," Financial Services Review, Elsevier, vol. 7(2), pages 107-128.
    8. Annamaria Lusardi, 2019. "Financial literacy and the need for financial education: evidence and implications," Swiss Journal of Economics and Statistics, Springer;Swiss Society of Economics and Statistics, vol. 155(1), pages 1-8, December.
    9. Huidan Xu & Kun Song & Yichao Li & Martinson Ankrah Twumasi, 2023. "The Relationship between Financial Literacy and Income Structure of Rural Farm Households: Evidence from Jiangsu, China," Agriculture, MDPI, vol. 13(3), pages 1-15, March.
    10. Khurram Rehman & Md Aslam Mia, 2024. "Determinants of financial literacy: a systematic review and future research directions," Future Business Journal, Springer, vol. 10(1), pages 1-25, December.
    11. Martinson Ankrah Twumasi & Yuansheng Jiang & Salina Adhikari & Caven Adu Gyamfi & Isaac Asare, 2021. "Financial literacy and its determinants: the case of rural farm households in Ghana," Agricultural Finance Review, Emerald Group Publishing Limited, vol. 82(4), pages 641-656, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Andreou, Panayiotis C. & Anyfantaki, Sofia, 2021. "Financial literacy and its influence on internet banking behavior," European Management Journal, Elsevier, vol. 39(5), pages 658-674.
    2. Khurram Rehman & Md Aslam Mia, 2024. "Determinants of financial literacy: a systematic review and future research directions," Future Business Journal, Springer, vol. 10(1), pages 1-25, December.
    3. Karthikeyan Shanmugam & Vijayabanu Chidambaram & Satyanarayana Parayitam, 2023. "Relationship Between Big-Five Personality Traits, Financial Literacy and Risk Propensity: Evidence from India," IIM Kozhikode Society & Management Review, , vol. 12(1), pages 85-101, January.
    4. Julie Birkenmaier & Brandy R. Maynard & Hannah Shanks & Elizabeth Greer, 2024. "PROTOCOL: Financial coaching for enhancing household finances and health/well‐being: A systematic review and meta‐analysis," Campbell Systematic Reviews, John Wiley & Sons, vol. 20(4), December.
    5. Paraboni, Ana Luiza & da Costa, Newton, 2021. "Improving the level of financial literacy and the influence of the cognitive ability in this process," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 90(C).
    6. Mao, Fengfu & Wang, Yuanfan & Zhu, Mengsi, 2023. "Digital financial inclusion, traditional finance system and household entrepreneurship," Pacific-Basin Finance Journal, Elsevier, vol. 80(C).
    7. Nancy Neoyame Chabaefe & Abubaker Qutieshat, 2024. "Financial Literacy, Financial Education and Financial Experience: Conceptual Framework," International Journal of Economics and Financial Issues, Econjournals, vol. 14(4), pages 44-55, July.
    8. Farizka Shafa Nabila & Mahendra Fakhri & Mahir Pradana & Budi Rustandi Kartawinata & Anita Silvianita, 2023. "Measuring financial satisfaction of Indonesian young adults: a SEM-PLS analysis," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-13, December.
    9. Marco Angrisani & Sergio Barrera & Luisa R. Blanco & Salvador Contreras, 2021. "The racial/ethnic gap in financial literacy in the population and by income," Contemporary Economic Policy, Western Economic Association International, vol. 39(3), pages 524-536, July.
    10. Blanco, Luisa R. & Hernandez, Isaias & Thames, April D. & Chen, Lucia & Serido, Joyce, 2023. "Mind your money: A community-based digital intervention for improving financial capability among Hispanics," Journal of Economic Behavior & Organization, Elsevier, vol. 212(C), pages 629-643.
    11. Tracey West & Michelle Cull, 2020. "Future Expectations and Financial Satisfaction," Economic Papers, The Economic Society of Australia, vol. 39(4), pages 318-335, December.
    12. Ali Coskun & Nurdilek Dalziel, 2020. "Mediation effect of financial attitude on financial knowledge and financial behavior: The case of university students," International Journal of Research in Business and Social Science (2147-4478), Center for the Strategic Studies in Business and Finance, vol. 9(2), pages 01-08, March.
    13. Ginevra Buratti & Alessio D'Ignazio, 2024. "Improving the effectiveness of financial education programs. A targeting approach," Journal of Consumer Affairs, Wiley Blackwell, vol. 58(2), pages 451-485, June.
    14. Carbó-Valverde, Santiago & Cuadros-Solas, Pedro J. & Rodríguez-Fernández, Francisco, 2025. "Cryptocurrency ownership and cognitive biases in perceived financial literacy," Journal of Behavioral and Experimental Finance, Elsevier, vol. 45(C).
    15. Pitthan, Francisco & De Witte, Kristof, 2024. "Do heuristics matter for financial literacy? The impact of better heuristics awareness to financial literacy," Finance Research Letters, Elsevier, vol. 67(PB).
    16. Adam Steen & Chris Graves & Steven D’Alessandro & Henry X. Shi, 2024. "Managing digital assets on death and disability: An examination of the determinants of digital asset planning literacy," Australian Journal of Management, Australian School of Business, vol. 49(4), pages 561-580, November.
    17. Sirli Mandmaa, 2020. "How to Promote Personal Financial Education - Findings from Finnish University Students’ Financial Literacy Study," International Journal of Educational Technology and Learning, Scientific Publishing Institute, vol. 10(1), pages 8-25.
    18. Bucciol, Alessandro & Quercia, Simone & Sconti, Alessia, 2021. "Promoting financial literacy among the elderly: Consequences on confidence," Journal of Economic Psychology, Elsevier, vol. 87(C).
    19. Liu Hong Shan & Kenny S. L. Cheah & Serrene Leong, 2023. "Leading Generation Z’s Financial Literacy Through Financial Education: Contemporary Bibliometric and Content Analysis in China," SAGE Open, , vol. 13(3), pages 21582440231, August.
    20. Kumari D.A.T, 2020. "The Impact of Financial Literacy on Investment Decisions: With Special Reference to Undergraduates in Western Province, Sri Lanka," Asian Journal of Contemporary Education, Asian Economic and Social Society, vol. 4(2), pages 110-126, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:9:y:2025:issue-4:p:1636-1661. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.