IDEAS home Printed from https://ideas.repec.org/a/bcp/journl/v8y2024i9p1824-1834.html
   My bibliography  Save this article

The Influence of Political Communication on Youth Voter Decisions in Klang Valley: The Role of Credibility, Informativeness, Interactiveness, and Satire

Author

Listed:
  • Mohd Sufiean Hassan

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA Melaka, Malaysia)

  • Siti Nurshahidah Sah Allam

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA Melaka, Malaysia)

  • Zuliani Mohd Azni

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA Melaka, Malaysia)

  • Mohamad Hafifi Jamri

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA Melaka, Malaysia)

  • Siti Hajar Abd Aziz

    (Faculty of Communication and Media Studies, Universiti Teknologi MARA Melaka, Malaysia)

  • Nur Qurratuaini Abdul Malek

    (SIRIM Calibration Sdn. Bhd., Malaysia)

Abstract

In the digital age, the factors shaping young voters’ decisions are becoming increasingly complex. This study explores the impact of political credibility, political informativeness, political interactiveness, and political satire on the voting decisions of youth in Klang Valley, Malaysia. Utilizing a quantitative approach with a sample of 330 young voters, this research reveals that all four factors positively influence voter decisions, though their effects vary. Political credibility and political informativeness are significant, albeit with modest effects, highlighting their essential roles in shaping voter trust and decision-making. More pronounced impacts are observed with political interactiveness and political satire, which engage voters more dynamically and contribute to more pronounced shifts in voting behavior. These findings underscore the importance of integrating trust, information quality, engagement, and humor into political campaigns. The study provides strategic insights for enhancing political communication, offering a comprehensive understanding of how these key elements influence youth voting behavior in Malaysia and beyond.

Suggested Citation

  • Mohd Sufiean Hassan & Siti Nurshahidah Sah Allam & Zuliani Mohd Azni & Mohamad Hafifi Jamri & Siti Hajar Abd Aziz & Nur Qurratuaini Abdul Malek, 2024. "The Influence of Political Communication on Youth Voter Decisions in Klang Valley: The Role of Credibility, Informativeness, Interactiveness, and Satire," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(9), pages 1824-1834, September.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:9:p:1824-1834
    as

    Download full text from publisher

    File URL: https://www.rsisinternational.org/journals/ijriss/Digital-Library/volume-8-issue-9/1824-1834.pdf
    Download Restriction: no
    File URL: https://rsisinternational.org/journals/ijriss/articles/the-influence-of-political-communication-on-youth-voter-decisions-in-klang-valley-the-role-of-credibility-informativeness-interactiveness-and-satire/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Sarstedt, Marko & Ringle, Christian M. & Smith, Donna & Reams, Russell & Hair, Joseph F., 2014. "Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 5(1), pages 105-115.
    2. Hair, Joe F. & Howard, Matt C. & Nitzl, Christian, 2020. "Assessing measurement model quality in PLS-SEM using confirmatory composite analysis," Journal of Business Research, Elsevier, vol. 109(C), pages 101-110.
    3. Hair, Joseph F. & Astrachan, Claudia Binz & Moisescu, Ovidiu I. & Radomir, Lăcrămioara & Sarstedt, Marko & Vaithilingam, Santha & Ringle, Christian M., 2021. "Executing and interpreting applications of PLS-SEM: Updates for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 12(3).
    4. Yeaji Kim, 2023. "Absolutely Relative: How Education Shapes Voter Turnout in the United States," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 168(1), pages 447-469, August.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ooi, Keng-Boon & Lee, Voon-Hsien & Hew, Jun-Jie & Leong, Lai-Ying & Tan, Garry Wei-Han & Lim, Ai-Fen, 2023. "Social media influencers: An effective marketing approach?," Journal of Business Research, Elsevier, vol. 160(C).
    2. Telma Mendes & Vítor Braga & Carina Silva & Alexandra Braga, 2025. "The speed of internationalization in regionally clustered family firms: a deeper understanding of innovation activities and cluster affiliation," Review of Regional Research: Jahrbuch für Regionalwissenschaft, Springer;Gesellschaft für Regionalforschung (GfR), vol. 45(1), pages 51-108, March.
    3. Duong Tuan Nguyen & An Hoang Kim Vo & Shyh-Jer Chen, 2024. "Psychological Ownership and Organizational Commitment of Millennial Employees in the COVID-19 Pandemic: An Analysis of the Mediating Role of Job Satisfaction," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 49(4), pages 659-678, November.
    4. Ricardo E. Buitrago R. & María Inés Barbosa Camargo & Favio Cala Vitery, 2021. "Emerging Economies’ Institutional Quality and International Competitiveness: A PLS-SEM Approach," Mathematics, MDPI, vol. 9(9), pages 1-18, April.
    5. Fernando Gimeno-Arias & José Manuel Santos-Jaén & Mercedes Palacios-Manzano & Héctor Horacio Garza-Sánchez, 2021. "Using PLS-SEM to Analyze the Effect of CSR on Corporate Performance: The Mediating Role of Human Resources Management and Customer Satisfaction. An Empirical Study in the Spanish Food and Beverage Man," Mathematics, MDPI, vol. 9(22), pages 1-21, November.
    6. Esther Agyeiwaa Owusu & Lulin Zhou & Agyemang Kwasi Sampene & Francis Atta Sarpong & Francisca Arboh, 2024. "Fostering Environmental Performance Via Corporate Social Responsibility and Green Innovation Initiatives: Examining the Moderating Influence of Competitive Advantage," SAGE Open, , vol. 14(2), pages 21582440241, April.
    7. Chen, Xiaolu & Guo, Ying & Ma, Qingtao & Shen, Yilin & Zhang, Xiaolong & Yu, Shui & Shen, Yanjun, 2025. "Bundling regions to explore synergies and trade-offs among water-wetland-food nexus in Black Soil Granary, China," Agricultural Water Management, Elsevier, vol. 312(C).
    8. Hair, Joseph F. & Astrachan, Claudia Binz & Moisescu, Ovidiu I. & Radomir, Lăcrămioara & Sarstedt, Marko & Vaithilingam, Santha & Ringle, Christian M., 2021. "Executing and interpreting applications of PLS-SEM: Updates for family business researchers," Journal of Family Business Strategy, Elsevier, vol. 12(3).
    9. Baser Narayan & Rajyaguru Nirali Degda & Kumar Anuj, 2025. "Factors Affecting Entrepreneurial Intentions Behind Impact-Driven Sustainable Ventures," Folia Oeconomica Stetinensia, Sciendo, vol. 25(1), pages 48-72.
    10. Ke Lu & Chunmei Shi, 2025. "Why do travelers discontinue using integrated ride-hailing platforms? The role of perceived value and perceived risk," Palgrave Communications, Palgrave Macmillan, vol. 12(1), pages 1-19, December.
    11. Phan Bora, 2025. "Exploring the Reciprocal Relationship Between Teaching Self-Efficacy and Instructional Behaviors in High School Mathematics Education," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(3), pages 4295-4312, March.
    12. Victor Osadolor & Kalu Emmanuel Agbaeze & Ejikeme Emmanuel Isichei & Samuel Taiwo Olabosinde, 2021. "Entrepreneurial self-efficacy and entrepreneurial intention: The mediating role of the need for independence," Journal of Entrepreneurship, Management and Innovation, Fundacja Upowszechniająca Wiedzę i Naukę "Cognitione", vol. 17(4), pages 91-119.
    13. Troiville, Julien, 2024. "Connecting the dots between brand equity and brand loyalty for retailers: The mediating roles of brand attitudes and word-of-mouth communication," Journal of Business Research, Elsevier, vol. 177(C).
    14. Yapanto, Lis M, 2021. "Supply chain management and logistic presentation: Mediation effect of competitive advantage," OSF Preprints ze96v, Center for Open Science.
    15. Basco, Rodrigo & Hair, Joseph F. & Ringle, Christian M. & Sarstedt, Marko, 2022. "Advancing family business research through modeling nonlinear relationships: Comparing PLS-SEM and multiple regression," Journal of Family Business Strategy, Elsevier, vol. 13(3).
    16. Ismael Barros-Contreras & Héctor Pérez-Fernández & Natalia Martín-Cruz & Juan Hernangómez B., 2023. "Can we make family social capital flourish? The moderating role of generational involvement," Journal of Family and Economic Issues, Springer, vol. 44(3), pages 655-673, September.
    17. Lu, Ke & Xu, Yuan, 2024. "The continuance behavioral intention to adopt electrified ride-sourcing: Empirical evidence from China," Technological Forecasting and Social Change, Elsevier, vol. 209(C).
    18. Adnan Fateh & Norizah Mustamil & Fakhar Shahzad, 2021. "Role of authentic leadership and personal mastery in predicting employee creative behavior: a self-determination perspective," Frontiers of Business Research in China, Springer, vol. 15(1), pages 1-16, December.
    19. Armah, Abdul Karim & Li, Jinfa & Wei, Mengdi, 2025. "Effect of infrastructure and technological factors on slum online commerce and product delivery: A structural functionalism perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 85(C).
    20. Uma Shankar Yadav & Indrajit Ghosal & Anupam Pareek & Kritika Khandelwal & Ajay Kumar yadav & Chandra Chakraborty, 2024. "Impact of entrepreneurial orientation and ESG on environmental performance: moderating impact of digital transformation and technological innovation as a mediating construct using Sobel test," Journal of Innovation and Entrepreneurship, Springer, vol. 13(1), pages 1-41, December.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bcp:journl:v:8:y:2024:i:9:p:1824-1834. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Dr. Pawan Verma (email available below). General contact details of provider: https://rsisinternational.org/journals/ijriss/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.