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Influence of Corporate Branding Strategy on Service Delivery in National Police Service in Nairobi County

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  • Marianne Wanjiru Chachah

    (School of Business and Economics, Kenya Methodist University)

  • Jane Munga

    (School of Business and Economics, Kenya Methodist University)

  • Evangeline Gichunge

    (School of Business and Economics, Kenya Methodist University)

Abstract

The research examined the influence of corporate branding strategy on service delivery in the National Police Service in Nairobi County. The research was supported by Aarkers Brand Equity Theory. The study adopted a quantitative research design with the target population being fourteen (14) police stations in Nairobi County having a total number of 3000 police officers attached to them. The sample size was 143 police officers. Stratified random sampling was adopted to pick the unit of observation. Data was sourced using structured questionnaires and analysed using the Statistical Package for Social Sciences (SPSS). The regression model showed that the influence of CP on service delivery in NPS in Nairobi County was positive and significant (β1= .598, t= 8.52, p=.000

Suggested Citation

  • Marianne Wanjiru Chachah & Jane Munga & Evangeline Gichunge, 2024. "Influence of Corporate Branding Strategy on Service Delivery in National Police Service in Nairobi County," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(6), pages 2369-2380, June.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:6:p:2369-2380
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    References listed on IDEAS

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    1. Eckert, Christian & Gatzert, Nadine, 2017. "Modeling operational risk incorporating reputation risk: An integrated analysis for financial firms," Insurance: Mathematics and Economics, Elsevier, vol. 72(C), pages 122-137.
    2. Annika Veh & Markus Göbel & Rick Vogel, 2019. "Corporate reputation in management research: a review of the literature and assessment of the concept," Business Research, Springer;German Academic Association for Business Research, vol. 12(2), pages 315-353, December.
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