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The Role of Media in Shaping Public Perception of Climate Change

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  • Prof. Sunday Olayinka Alawade

    (Department of Broadcasting, Faculty of Communication and Media Studies, Lagos State University, Ojo, Lagos State)

  • Maria Kisugu Obun-Andy

    (Department of Mass Communication, School Communication and Information Technology Federal Polytechnic, Ilaro)

Abstract

Climate change is one of the most pressing issues of our time and the media can play a vital role in shaping public perception and creating awareness to the people. This paper therefore looks at the Role of Media in Shaping Public Perception of Climate Change. This study anchored on framing theory while desk research method was adopted to obtain relevant data from journals etc. The study employed and makes use of secondary data from previously conducted research. The study observes to a very high extent that social media influences public discourse and attitudes towards climate change and can encourage people to take more action on climate change. The findings indicate that new media platforms, such as social media, online news sites, and blogs, are vital in shaping Nigerians’ views on climate change and significantly influence Nigerians’ perceptions of climate change. The study recommends enhancing public education and awareness of climate change through new media platforms.

Suggested Citation

  • Prof. Sunday Olayinka Alawade & Maria Kisugu Obun-Andy, 2024. "The Role of Media in Shaping Public Perception of Climate Change," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(1), pages 2442-2448, January.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:1:p:2442-2448
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    References listed on IDEAS

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    3. Robert Brulle & Jason Carmichael & J. Jenkins, 2012. "Shifting public opinion on climate change: an empirical assessment of factors influencing concern over climate change in the U.S., 2002–2010," Climatic Change, Springer, vol. 114(2), pages 169-188, September.
    4. Pan, Shan L. & Carter, Lemuria & Tim, Yenni & Sandeep, M.S., 2022. "Digital sustainability, climate change, and information systems solutions: Opportunities for future research," International Journal of Information Management, Elsevier, vol. 63(C).
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