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Malaysian Consumer’s Attitude Towards Mobile Payment in Supermarket

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  • Yap Chui Eng

    (Azman Hashim International Business School, University Technology Malaysia)

  • Nor-Aiza Mohd-Zamil

    (Azman Hashim International Business School, University Technology Malaysia)

Abstract

This study explores the core drivers of using mobile payment in the supermarket from the consumer’s perspective. Hence, perceived usefulness (PU), perceived ease of use (PEU), perceived security (PS), social influence (SI) and personal innovativeness (PI) were examined to identify the relationships with the consumers’ intention to use (ITU) mobile payment service. The Extended Technology Acceptance Model (TAM) was used to construct the research framework of this study. A total of 220 respondents were recruited mainly from Klang Valley and Selangor as the survey covered the general population in Malaysia to complete the questionnaire. In this study, the data was interpreted using statistical software. Findings concluded that all factors have significant impact in influencing the consumers’ intention to use mobile payment in supermarket in Malaysia. The result of the study contributes exceptional judgment to the mobile service providers, supermarket marketers and software developers to identify the needs of the consumers as well as to create and improve their competitive strategies that target potential mobile payment users in an effective way.

Suggested Citation

  • Yap Chui Eng & Nor-Aiza Mohd-Zamil, 2024. "Malaysian Consumer’s Attitude Towards Mobile Payment in Supermarket," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 550-556, December.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:550-556
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