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Nudged to Class: Exploring Online Reminders through a Quasi-Experiment

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  • Fathin Fakhriah Abdul Aziz

    (Faculty of Technology and Applied Sciences, Open University Malaysia, Malaysia)

Abstract

This study examines the effectiveness of digital nudges, specifically through WhatsApp reminders, in enhancing student attendance in e-tutorial sessions within an Open Distance Learning (ODL) environment. Using a quasi-experimental design, we compared attendance rates between a treatment group receiving WhatsApp reminders and a control group with no additional prompts. Results indicated a significant increase in attendance for the nudged group, with an average attendance of 3.63 sessions compared to 1.39 sessions in the control group. Statistical analysis confirmed the effectiveness of the nudges (t(77) = 3.56, p

Suggested Citation

  • Fathin Fakhriah Abdul Aziz, 2024. "Nudged to Class: Exploring Online Reminders through a Quasi-Experiment," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 3340-3351, December.
    • Handle: RePEc:bcp:journl:v:8:y:2024:i:12:p:3340-3351
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    1. Urbina, Maria José & Moya, Andres & Rozo, Sandra V., 2023. "The Fine Line between Nudging and Nagging: Increasing Take-up Rates through Social Media Platforms," IZA Discussion Papers 16521, Institute of Labor Economics (IZA).
    2. Damgaard, Mette Trier & Nielsen, Helena Skyt, 2018. "Nudging in education," Economics of Education Review, Elsevier, vol. 64(C), pages 313-342.
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