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Post-Pandemic Business Recovery Experiences of Samal Island Beach Resorts Owners: A Hermeneutic Phenomenological Inquiry

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  • Alezandra Marzeil A. Dalagan

    (Faculty, University of the Immaculate Conception, Davao City, Philippines)

  • Melecio A. Sy, Jr.

    (Faculty, Graduate School, University of the Immaculate Conception, Davao City, Philippines)

Abstract

The tourism industry globally was primarily affected by the covid-19 pandemic travel restrictions due to the suspension of tourism activities including the tourism of small islands like the Island Garden City of Samal. The purpose of this study is to find the meaning of the experiences, coping mechanisms, and insights of the resort owners, managers, and local government tourism workers. This is a qualitative study using a phenomenological approach to understand the recovery experiences of island beach resorts. There were six purposively chosen owners and managers of beach resorts in Samal underwent in-depth interviews, while six participants took part in a focus group discussion. Thematic analysis was applied to the gathered information. The study found that the resorts were able to re-operate gradually and business continuity was manifested. The most relevant theme presented was Tourism business renovation. Participants seized the pandemic as an opportunity to upgrade resort facilities, enhance amenities, and improve service quality, providing job stability for employees through construction projects.

Suggested Citation

  • Alezandra Marzeil A. Dalagan & Melecio A. Sy, Jr., 2023. "Post-Pandemic Business Recovery Experiences of Samal Island Beach Resorts Owners: A Hermeneutic Phenomenological Inquiry," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 7(12), pages 475-491, December.
    • Handle: RePEc:bcp:journl:v:7:y:2023:i:12:p:475-491
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