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Abstract
The agricultural sector in Penang, is undergoing transformative shifts driven by the need for sustainable innovation and increased productivity. This study introduces and validates the Framework for Agricultural Revolution and Management (FARM) Model which outlines six key pillars essential for agricultural advancement: Workforce & Skills Dynamic, Technological Integration, Operational Efficiency & Productivity, Economic Sustainability, Policies & Regulatory Support and Environmental & Infrastructure Readiness. Adopting a holistic research approach, the study integrates qualitative interviews with farm operators, stakeholder engagement, seminar-based dialogue, member checking and peer review to ensure the credibility and relevance of findings. A stakeholder seminar titled Enhancing Farm Operations: Overcoming Barriers to Agricultural Innovations was held with representatives from government agencies, financial institutions, industry experts, and farmers. The insights gathered reinforced the six pillars of the FARM model, confirming that knowledge gaps, limited financing, policy misalignment, infrastructure shortfalls, and complex technologies remain significant barriers. Stakeholders emphasized the need for user-friendly tools, specific policies, cooperative structures, and stronger advisory support. The study’s findings are further strengthened by active collaboration with the Department of Agriculture Penang, which supported the recommendations and agreed to future partnership efforts. The triangulated validation process confirms that the FARM model accurately captures the multifaceted challenges and solutions in agricultural innovation. This research contributes a practical and theoretical implication that can guide policymakers, practitioners, and researchers in shaping future agricultural strategies in Penang and beyond, rooted in local context and inclusive stakeholder engagement.
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