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The Role and Potential of Social Media Marketing in Attracting Tourist and Creating Brand Destination Image

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  • Hadly D’Cunha

Abstract

This research project focuses on exploring how social media affects tourists in the hospitality sector, especially in creating brand destination image. The theoretical framework for this study is developed by drawing upon various managerial literature and previous empirical research. The mix of surveys and interviews is used to gather data from tourists, managers, staff members, and random tourists. The finding showed that social media marketing has a positive impact on the brand destination image and is a cost-effective way to promote businesses. It is very interesting to see how social media can facilitate direct communication and increase brand awareness.

Suggested Citation

  • Hadly D’Cunha, 2024. "The Role and Potential of Social Media Marketing in Attracting Tourist and Creating Brand Destination Image," International Journal of Applied Business and Management Studies, BAUDER Press, vol. 9(1), pages 8-27, April.
    • Handle: RePEc:bau:ijabms:v:9:y:2024:i:1:id:200
    DOI: 10.68099/ijabms.2024.200
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    References listed on IDEAS

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