Role and Effectiveness of Five-Performance Indicators (Price, Dependability, Speed, Quality & Flexibility) in Attaining Competitive Edge in the Aviation Industry

The present research investigation aims to evaluate the significance and effectiveness of key five performance indicators (Price, dependability, speed, quality & flexibility) for gaining the competitive advantage in the aviation industry. This is to evaluate and examine the operations management activities undertaken by selected case study and how these indicators facilitate the organization in achieving its goal. In this research the case study of British Airways is taken so that the operation management activities are scrutinize and check the relationship between the competitive advantage and the operation management activities that are currently held inside the organisation. The importance of competitive advantage, operation management and the role of five performance indicators are discussed in detail. The previous empirical research and literature review is included to provide the insight about the topic and research query. The research investigates the preferences of management, the market condition, the comments, opinions and experiences from our respondents. The main aspect is to find out that is there exist a strong relationship or not between the operation activities and the competitive advantage therefore two hypotheses are considered, null and alternative hypothesis respectively. Each hypothesis has been validated by questionnaire response submitted by the respondents of British Airways. "Interpretive philosophy" is considered for the present investigation to design "descriptive" approach. The study by nature is cross sectional with the sample size of 165 participants, including employees working t Heathrow, St. James's London - Piccadilly, and headquarter of British Airways respectively along with the random consumers in order to establish the correlation between selected variables of the research study. The sample size is above 30 employees therefore interpretation and analysis of the research findings is done through Z-test. Recommendation for the future improvement is given after conclusion, based on the results generated through statistical tool.