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The Suppliers Characteristics affecting the Supply Chain Disruption: A Case Study of RB (Reckitt Benckiser)

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  • Muhammad Taha Ahmed
  • Muhammad Ammar Alam

Abstract

The present research project is carried out to investigate the impact of characteristics of suppliers on the supply chain disruption at RB. The relationship between characteristics of suppliers (persistence, agility, and adaptability) and cost and frequency of supply chain is explored through cross sectional research design. Researchers used pragmatic philosophy to carry out this research by using online survey questionnaire in a cross-sectional research design. The sample size for present study is 48 employees of RB selected through inferential statistic technique. In addition to that, the respondents are selected through convenience sampling technique. The findings showed that there is a strong relationship between the characteristics of suppliers and cost and frequency of supply chain process. Furthermore, the adaptability is most significant and visible characteristic of suppliers that is causing disruption, followed by agility and lastly persistence. Moreover, findings showed that flexibility is main contributing factor of agility causing discrepancies in supply chain process. The descriptive statistics, correlation and regression, and ANOVA test revealed that there is significant positive relationship between research variables. The suppliers' characteristics affect the cost and frequency of supply chain as 71% and 83% of respondents agreed to it. The ANOVA results showed 0.29 that confirms the relationship between research variables.

Suggested Citation

  • Muhammad Taha Ahmed & Muhammad Ammar Alam, 2019. "The Suppliers Characteristics affecting the Supply Chain Disruption: A Case Study of RB (Reckitt Benckiser)," International Journal of Applied Business and Management Studies, BAUDER Press, vol. 4(2), pages 119-134, August.
    • Handle: RePEc:bau:ijabms:v:4:y:2019:i:2:id:240
    DOI: 10.68099/ijabms.2019.240
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    References listed on IDEAS

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