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Supply Chain Management’s Determinants and the Overall Performance of the Fast-Moving Consumer Goods (FMCG) Sector in Pakistan

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  • Najam Safdar Choudhary

    (University of Ulster)

Abstract

This research examines the impact of distinctive determinants namely flexibility, planning, quality and information technology (IT) of the supply chain management on the overall performance. Hence, considered FMCG sector in Pakistan through employing quantitative methods. Through non-probability sampling techniques such as convenience, purposive and referral technique 148 responses were collected via on-line survey questionnaire for quantitative analysis. The statistical analysis confirmed that there exist positive moderate to strong correlation between SCM determinants and attributes of overall performance. Moreover, the regression analysis confirmed that all the determinants have positive significant impact on the considered attributes of overall performance. Detailed analysis and Chi-Square test confirmed flexibility is the most essential determinant that highly affects accuracy. The qualitative findings also confirmed the similar findings. Additionally, it is evident that fast-paced environment exert higher pressure and globalization is the biggest challenge for the FMCG sector of Pakistan.

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Handle: RePEc:bau:ijabms:v:5:y:2020:i:2:id:229
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