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Perceived Added Value As Source Of Competitive Advantage In Urban Tourism Destination

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  • Ana Portolan

    (University of Dubrovnik)

Abstract

Marketing added value is one of the key concepts of successful differentiation in an increasingly competitive tourism market. This paper examines the impact of perceived added value as a source of differentiation on the competitive advantage of urban tourism destinations. The main goal of the paper is to determine that tourists who perceived partial components of added value in destinations give advantage to a particular destination, compared to tourists who didn’t perceive the added value. Primary research among 468 tourists on a repeat visit was conducted to achieve the goal. Chi square test and binary logistic regression were employed to analyze the findings. The results indicate that the components of tourism destinations which delivered added value ensure a better position among the competitors.

Suggested Citation

  • Ana Portolan, 2015. "Perceived Added Value As Source Of Competitive Advantage In Urban Tourism Destination," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 24(2), pages 471-488, december.
    • Handle: RePEc:avo:emipdu:v:24:y:2015:i:2:p:471-488
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    References listed on IDEAS

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    2. Chen, Ching-Fu & Chen, Fu-Shian, 2010. "Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists," Tourism Management, Elsevier, vol. 31(1), pages 29-35.
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    Keywords

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    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • Z3 - Other Special Topics - - Tourism Economics

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