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Online shopping behavior of Chinese and Japanese consumers

Author

Listed:
  • Chai Zhi-Kang

    (Graduate School of Education, Kagawa University, Kagawa, Japan)

  • Ikuko Ogawa

    (Graduate School of Education, Kagawa University, Kagawa, Japan)

Abstract

Online shopping has rapidly developed all over the world. Differences of consciousness and behaviors of consumers of different countries may make consumer problems serious in cross-border net shopping. In this study, online shopping behaviors of Mainland Chinese consumers and Japanese consumers were compared. The data used for the comparison were the results of the internet survey of online shopping behaviors of Chinese and Japanese consumers collected by the Ministry of Economy, Trade and Industry of Japanese government from 2010 to 2014. Chinese consumers collected various information, and they also made a lot of inquiries and negotiations before purchasing. Nevertheless, they encountered more troubles. In those cases, they returned the goods. Much less Japanese consumers did information collection, inquiries and negotiation. They put their complaints when they encountered troubles. It was a common problem that both of them did not confirm the site security such as the location of the operator, the notation of the contact person, the responsible person, and security measure.

Suggested Citation

  • Chai Zhi-Kang & Ikuko Ogawa, 2017. "Online shopping behavior of Chinese and Japanese consumers," Journal of Administrative and Business Studies, Professor Dr. Usman Raja, vol. 3(6), pages 305-316.
    • Handle: RePEc:apb:jabsss:2017:p:305-316
    DOI: 10.20474/jabs-3.6.5
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    References listed on IDEAS

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    1. Paul A. Pavlou & David Gefen, 2004. "Building Effective Online Marketplaces with Institution-Based Trust," Information Systems Research, INFORMS, vol. 15(1), pages 37-59, March.
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    Cited by:

    1. Eduardo Andrés Guzmán Barquet, 2019. "Analysis of the Consumer Behavior of the Members of the Savings and Credit Cooperatives for the Integration of Electronic Financial Services in the City of Guayaquil," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(5), pages 303-311.
    2. Monika Garai-Fodor, 2019. "Values-Based Food Consumer Behavior Patterns Among the Z Generation in Terms of Health Nutrition," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 5(2), pages 53-62.
    3. Wen-Cheng Lu & Shieh-Liang Chen & Wen-Hong Chiu & Kuo Pin Li, 2018. "A study investigating the stage-by-stage pre-order platform strategies taking online pre-order catering platforms for example," International Journal of Business and Administrative Studies, Professor Dr. Bahaudin G. Mujtaba, vol. 4(6), pages 239-250.
    4. Glorilyn M. Montejo & Teresita Q. Adriano, 2018. "A critical discourse analysis of headlines in online news portals," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 4(2), pages 70-83.

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