Consumer Shopping Decision Making Styles at Departmental Stores: An Exploratory Study of Gender Differences
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- Bakewell, Cathy & Mitchell, Vincent-Wayne, 2006. "Male versus female consumer decision making styles," Journal of Business Research, Elsevier, vol. 59(12), pages 1297-1300, November.
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Keywords
Decision making styles; Consumer Style Inventory; Consumer behavior; Departmental Stores.;All these keywords.
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