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Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Author

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  • Pilelienė Lina

    (PhD, professor at Vytautas Magnus University, Faculty of Economics and Management, S. Daukanto 28, Kaunas, LT-44246, tel.: +370 37 327856, fax: +370 37 327857)

  • Grigaliūnaitė Viktorija

    (PhD student, lecturer at Vytautas Magnus University, Faculty of Economics and Management, S. Daukanto 28, Kaunas, LT-44246, tel.: +370 37 327856, fax: +370 37 327857)

Abstract

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

Suggested Citation

  • Pilelienė Lina & Grigaliūnaitė Viktorija, 2018. "Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania," Management of Organizations: Systematic Research, Sciendo, vol. 80(1), pages 101-114, December.
    • Handle: RePEc:vrs:morgsr:v:80:y:2018:i:1:p:101-114:n:7
    DOI: 10.1515/mosr-2018-0016
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    References listed on IDEAS

    as
    1. Bakewell, Cathy & Mitchell, Vincent-Wayne, 2006. "Male versus female consumer decision making styles," Journal of Business Research, Elsevier, vol. 59(12), pages 1297-1300, November.
    2. Funches, Venessa & Yarber-Allen, Annice & Johnson, Kimberly, 2017. "Generational and family structural differences in male attitudes and orientations towards shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 37(C), pages 101-108.
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